Company: Waller Outdoor Headquarters: P.O. Box 2004 Waller, TX Market: Waller Texas Phone: 346.306.4643 Email: sales@walleroutdoor.com Stephen and Linda Johnson have started a new Outdoor Company, Waller Outdoor, initially serving the Waller Texas community. They have recently installed their first structure with two digital faces. Insider caught up with Stephen to discuss […]
Other News
DJ Jennings on using Smartlink to reduce lighting credits.
Light outages are expensive. Most ad contracts require a 10-25% credit to clients for the outage period. This can be as much as $1,000 per month for a high traffic, high priced urban billboard. Huntsville, Alabama based Smartlink helps billboard companies to reduce lighting credits. Insider talked with Smartlink’s VP […]
Billboards as speech
WECT6 has an article on a nonprofit in Southeastern North Carolina which has spent $1,200 to run ads on a Grey Outdoor static and digital billboards criticizing the Chemours Company for releasing contaminants into the environment. Insider’s take: Billboards are a form of speech. A North Carolina non-profit is using […]
Geopath Market Spotlight: Wilmington
Did you know: There are 19 locations in Wilmington that are listed in the National Register for Historic Places. Woodrow Wilson, 28th President of the United States, was once a resident of Wilmington. This week’s Geopath Market Spotlight focuses on the Wilmington DMA. Infographics for the top DMAs and much […]
Company of the Day: LED Truck Media
Company: LED Truck Media Markets: Nationwide Address: 2000 N Bayshore Drive Miami, FL 33137 Phone: 917-224-3633 Email: sales@ledtruckmedia.com LED Truck media operates a fleet of digital billboard trucks nationwide. The company is owned by Julie de Souza. Insider talked with de Souza last week. How did you enter the out […]
Nancy Fletcher Q & A
OAAA announced on February 4 that President and CEO Nancy Fletcher plans to step down at the end of 2019 after nearly three decades at the helm. Insider asked Nancy to share her insights about lessons learned and what’s next. Nancy, with 28+ years at OAAA, what’s your top take […]
Steve Miller on Fairway’s EPB Digital Campaign
Yesterday Insider wrote about an ad campaign in which the large public utility district EPB took all the flips on Fairway Outdoor’s 43 Chattanooga digital billboards for a day to run a campaign publicizing high speed internet. Insider talked with Fairway Outdoor Advertising General Manager Steve Miller about the campaign. […]
Amazon Studios Marketing Head Mike Benson to Speak at 2019 OOH Media Conference
February 4, 2019 (Washington, DC) – Mike Benson, head of marketing at Amazon Studios and director of marketing for Prime Video, will address attendees of this year’s OAAA\Geopath OOH Media Conference + Expo, to be held at the Aria Las Vegas May 20-22, 2019. The annual OOH Media Conference + […]
Piccadilly Lights Drives Brand Status and Awareness.
LONDON, UK: New research has confirmed the world-famous Piccadilly Lights, owned by Landsec, is a modern global landmark and prestigious brand advertising platform which engages positively with audiences on an emotional level. The annual study was conducted by digital out-of-home media owner Ocean which operates the Lights. It maps the […]
Company of the Day – Oaktree Outdoor Advertising
Company: Oaktree Outdoor Advertising Headquarters: 2456 Noll Drive, Lancaster, PA 17603 Market: Lancaster, PA Phone: 610-334-9102 Email: DEVON@OAKTREEOUTDOOR.COM Oaktree Outdoor Advertising serves the greater Lancaster area with 16 digital and 12 static faces. The Lancaster metropolitan area population is over 500,000. The city is located about 34 miles southeast of Harrisburg, 70 […]
