Baton Rouge, LA – January 8, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that Lamar Airport Advertising has been awarded a 10-year contract to upgrade and manage all advertising signage at the San Antonio International Airport (SAT). Lamar […]
Other News
Company of the Day: Mahalo Marketing
Company: Mahalo Marketing Headquarters: 4005 Nine McFarland Dr, Suite 200, Alpharetta, GA 30004 Phone: 404-681-9700 Email: sjones@mahalomarketinginc.com Mahalo Marketing, Inc. acquires, develops and manages outdoor advertising assets in and around Atlanta, Georgia. The firm is a member of the OAAA, Geopath and the Outdoor Advertising Association of Georgia. Mahalo Marketing was started in 1994 […]
Buying Stock Versus Buying Assets
Insider noticed Lamar bought stock when it purchased certain Fairway Outdoor assets in December. Sellers like to sell stock rather than assets because they get better tax treatment and the transaction is easier. Buying stock is OK for a big public out of home company but Insider recommends against small out of […]
GEFT sues Anderson, IN
GEFT has sued another Indiana city. This time it’s Anderson, Indiana. The Pharos Tribune reports that GEFT has sued Anderson, alleging first amendment violations after Anderson denied a permit for a digital billboard along Interstate 69 in the Flagship Enterprise Center. GETF won a lawsuit against Indianapolis in 2016 and has […]
Remembering Texan George Reynolds III (1934-2019)
His son described George Reynolds III as a “John Wayne kind of guy.” Reynolds died January 2, 2019. He was 84. In 1976, he founded Reynolds Outdoor Advertising (Dallas area). Reynolds sold the company to Outdoor Systems (Arte Moreno) in 1997. Reynolds Outdoor Advertising owned and operated 330 billboards throughout the […]
Departure Media wins Norfolk Airport
Norfolk, VA– –Departure Media, an exclusive airport media agency, announced today that it has signed a new five-year partnership with the Norfolk International Airport. Plans are underway to implement a state-of-the-art advertising concession reaching all 3.4 million passengers who pass through the airport annually. DMI was chosen over Clear Channel […]
Company of the Day – Marlin Outdoor Advertising
Company: Marlin Outdoor Advertising Headquarters: 55 New Orleans Road, Suite #209 Hilton Head Island,SC 29928 Market: Georgia and South Carolina Phone: 843.785.5769 Email: maroutadv@hargray.com For 25 years Marlin Outdoor has provided clients with increased sales and leads through strategic placement of billboards across the Southeast, combined with quality design and graphics. The […]
Shimmin on Digital Billboard Security
Insider heard reports this week that a digital billboard in the northwest got hacked. We asked Formetco’s Jim Shimmin to talk about digital billboard security. Jim, how do Independent Billboard Operators protect their digital billboards from being hacked? The two most important things are Network Security and Password Security. Network […]
OOH Veteran Dennis Martin Retires from Vincent Printing
Another big retirement: Dennis Martin from Vincent Printing. His last day was January 4, also the official retirement date of Myron Laible from OAAA after 33+ years. Martin logged 20 years at Vincent Printing; he was a business development executive. Prior experience spans 20 years at Creative Displays, Foster & […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]