Insider sat down with YESCO Outdoor Media President Pat O’Donnell at the IBOUSA show last week. O’Donnell has 35 years experience in the out of home business. O’Donnell sits on the boards of the OAAA and Geopath and was inducted into the OAAA Hall of Fame last year. There’s this […]
Insider typed in the URL for a large out of home advertising company yesterday and got this. Hackers hijacked the website. Imagine the damage to your out of home company if customers or prospects visit your website and are hijacked somewhere else where their personal information is stolen or malware […]
Company: Herring Outdoor, LLC. Market: Alabama, Mississippi, Louisiana Headquarters: 525 Central Avenue, 200, Laurel, Mississippi, 39440 Phone: 601-498-4600 Herring Outdoor is a private family owned company based in Laurel, Mississippi. Herring owns and manages billboard locations in Alabama, Mississippi and Louisiana. The company is an operator associate in the IBOUSA. […]
By Richard Rothfelder, Rothfelder and Falick At last week’s IBOUSA conference in Columbus, I presented a power point on “Objectionable or Defamatory Messages Displayed on Billboards: What the Operator Can Refuse to Display, and How He Can Protect Himself.” In general, I reported that the operator of a privately owned […]
The Tech website Recode has discovered out of home: “Billboards – yes,billboards – are having a heyday in a digital world.” Outdoor ads may soon be traded in the same automated way as online ads writes Digiday in Outdoor advertising braced for its programmatic moment. Programmatic buying upside is one […]
By Ken Klein, OAAA Executive Vice President, Government Affairs Rain from Hurricane Florence closed my entrance to Washington, DC’s Metro system (September 18). At another entrance — unblocked by standing water — I picked up a free newspaper with this sobering headline: “Behind Metro’s diving ridership: A millennial exodus.” […]
Company: Hicks Outdoor Advertising Headquarters: 102 Racer Drive, Cross Lanes, WV 25313 Markets: West Virginia Phone: 304.482.9300 Email: greg@HicksOutdoor.com Hicks Outdoors Advertising is owned and operated by Gregory Hicks Enterprises Inc.. The company owns and operates bulletins predominantly comprised of standard sizes 14′ x 48′, 10’6″ x 36′ and 12′ […]
September 25, 2018, NEW YORK – The out of home (OOH) industry, led by the Outdoor Advertising Association of America (OAAA), today launched a new campaign to inspire and excite the ad industry about OOH’s power, value, and significance in today’s digital world. The “Get Out of Home” campaign, created […]
Dwayne Stoltzfus, the Billboard Department Manager at Christian Aid Ministries talked about the Berlin, Ohio non-profit’s billboard program at last week’s IBOUSA show. Here are the highlights of Dwayne’s talk On The Organization “Christian Aid Ministries is an Ohio-headquartered nonprofit organization started in 1981. We want to connect people who want […]
Yesterday Insider wrote an article on how Ashby St uses barter to trade advertising time for goods and services. In addition to conducting your own trade with individual companies, you can use a barter exchange to facilitate trade. Insider talked with Ric Zampatti, CEO of The Barter Company, a 22 […]
