By Ken Klein OAAA Executive Vice President, Government Affairs In northern Nevada – its airwaves crowded with political ads – Rep. Mark Amodei figures he can cut through the racket with billboards. Compared to political attacks on TV, (digital) billboards are sharp-looking, positive, and ever-present, says the candidate, seeking a fifth term […]
Company: Local Media Outdoor Headquarters: 27 Abercorn Street, Savannah, GA 31401 Market: Georgia Phone: 912.233.1281 Morris Multimedia entered the out of home advertising business in September of last year by forming Local Media Outdoor and purchasing a double sided digital billboard in Cummings, Georgia from Incorvaia Media. Since that initial acquisition, Local […]
Insider has a well-worn copy of Theodore Levitt’s The Marketing Imagination. Levitt contrasts selling with marketing: Selling Marketing Focus on Seller Focus on buyer. Wants to turn a product into cash Wants to satisfy the needs of the customer. One product Product clusters The best companies create and keep customers […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
The feds and New York State announced resolution on September 28 to a long-running dispute over tourism-promotion signs on the right of way deemed illegal by the Federal Highway Administration (FHWA). Neither side offered much detail about the agreement, other than FHWA would rescind its $14 million penalty against the […]
Company: iLevel Digital Markets: Minnesota, North Dakota Headquarters: 308 2nd Avenue, Grand Forks, North Dakota 58203 Phone: 701-738-4998 Email: info@ileveldigital.com iLevdel digital operates a billboard plant which includes 9 structures with 15 faces in Minnesota and North Dakota. 11 of the faces are digital. The plant is located in Hawnkinson, […]
Billups Partner/Chief Strategy Officer Rick Robinson makes art: “OOH is a human instinct. We are visual at our core, we’re aggressive about it and it’s in our nature to mark space. As an expression of that DNA I’ve been a steel sculptor for 25 years. Have had the very good […]
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign […]
By Jennifer Sloane, Esq. As an attorney for the OOH industry, I love to see comments by local governmental officials such as those pointed out in the article New Digital Signs Headed For San Jose, CA. In that article, the city councilperson stated, in summary, that they wanted to allow […]
Graham Outdoor has purchased the assets of Divine Outdoor in Florida. Insider interviewed Graham Outdoor President Shannon Graham. Shannon, how did you get involved in out of home. I got involved in ooh by purchasing some hunting property in Ga back 16 years ago along I-16. My wife and mother […]
