Every advertising channel investment includes several critical components, but creative impact can be the most important according to marketing research. The recent empirical evidence shows up to 75 percent of ad effectiveness can be attributed to the proper creative. This statistic should be an alarm for all OOH users to […]
MONTREAL, Canada and New York, NY — August 6, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, the only true programmatic exchange for out-of-home and place-based media, announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing digital media […]
Did you know: Toledo is also known as “The Glass City”, “Frogtown” and “T-Town”. Toledo is hometown of Corporal Maxwell Klinger in the long-running television series M*A*S*H. This week’s Geopath Market Spotlight focuses on the Toledo, Ohio, DMA. Infographics for the top DMAs and much more are available to Geopath […]
Company: Whistler Outdoor Markets: Oklahoma Headquarters: 6304 E 102nd, Tulsa, OK 74137 Phone: 914-491-7446 Email: info@whistlerworks.com Whistler Outdoor operates a plant of 300 traditional, tri-vision and digital billboards in the Tulsa and Oklahoma city metro areas. The company is owned by Shawn Whistler. In February 2019 Whistler Outdoor acquired certain […]
Outfront had a great financial quarter. Here are the results of the earnings release, conference call and earnings deck. Revenues increased 14.5% to $460 million during the second quarter of 2019 due to growth in digital revenues and billboard yields. National revenue were up 20%, local revenues up 10%. US […]
Insider wrote about out of home brokerage fees yesterday. SignValue’s Paul Wright had comments on the article. In response to your article on brokerage fees, I just wanted to share our policy/experience. Fee Amount You’re about right on brokerage fees. We sometimes charge less than 1% on large deals and fees […]
By View Chicago, LLC. Good billboard creative is simple, but not easy. When advertisers get it right, we look to examine what they’re doing that’s working. Our featured billboard creative for this post is @ Properties. @ Properties is Chicago’s largest residential real estate brokerage. They are neighborhoods experts, and […]
Bethlehem, PA — 8/5/2019 — Today, Adams Outdoor Advertising Eastern PA announces the availability of Smart Billboard technology. Media buyers and advertisers now have the opportunity to combine the reach powerhouse of billboards with the targetability and trackability of online advertising. “Billboards do an excellent job of delivering compelling and […]
Company: Whiteway Outdoor Market: Atlanta, Georgia Headquarters: 6400 Powers Ferry Road, Suite 374, Atlanta, Georgia Phone: 770-226-9605 Email: m.levin@mindspring.com Whiteway Outdoor operates a high profile billboard plant consisting of 13 static billboard faces and 3 digital billboard structures with four faces located in Atlanta. The structures are in prime locations along […]
When you retain a broker to sell your out of home company you’ll be asked to sign a brokerage agreement. Here’s a short course on brokerage fees. The Fee Amount 5% of the total consideration of a transaction is a starting point. Less for a large transaction and higher for […]
