Company: Primary Outdoor Media Markets: Texas Address: 2511 Boll St, Dallas, TX 75204 Phone: 972-584-1000 Email: info@primarymedia.com Primary Outdoor Media operates a plant of billboards around Texas. Josh Feferman is the firm’s managing partner. The firm is an operator associate in the IBOUSA. In early 2018 Primary acquired 50 billboards […]
Here’s a simple table comparing Clear Channel Outdoor, Lamar, Outfront and Link Media Outdoor based on 2018 financials and March 2019 valuation. Lamar has the highest cashflow margin and valuation. Clear Channel Outdoor has the highest leverage and the most employees. Outfront has the highest revenue per employee, reflecting big […]
New York is the latest city to grapple with billboard barges. The Brooklyn Daily Eagle reports that two city councilmembers have introduced a bill slapping Ballyhoo Media with a $100,000 fine for operating a 20′ by 60′ double sided digital billboard on New York waterways. Mayor de Blasio announced yesterday […]
New York, NY, March 27, 2019 – Geopath, the out of home industry’s audience measurement arm, today announced the establishment of a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem. The Council is comprised of emerging thought leaders from […]
Company: Premier Outdoor Media Headquarters: 714 East Main St., Moorestown, NJ 08057 Markets: New Jersey, Philadelphia and Baltimore Phone: 856-840-0740 Email: info@premieroutdoormedia.com The CEO of Premier Outdoor Media is Dominick Vastino. Dominick took some time for the following conversation with Billboard Insider. Dom, can you share with us your background […]
March 26, 2019 (Washington, DC) — A comprehensive compilation of best practices for digital out of home (DOOH) media has been published by five leading industry trade groups. DOOH Best Practices is a collaborative joint venture between the Digital Place Based Advertising Association (DPAA), Digital Signage Federation (DSF), Interactive Advertising […]
This week’s podcast guest is Out of Home Creative’s Melody Roberts. Melody discusses out of home design principles, common design mistakes, how digital and static design differ and how to effectively use a designer. Click below to listen to the podcast on your computer or to subscribe to the podcast […]
Did you know: Ronald Reagan was briefly a sports announcer for WHO radio station in Des Moines in 1933. The Iowa State Fair is held in Des Moines, bringing an average of more than a million visitors each year. This week’s Geopath Market Spotlight focuses on the Des Moines-Ames DMA. […]
ATLANTA, Ga. (March 26, 2019) Formetco announces its new enterprise grade F360 CMS software’s open architecture design will connect independent operators, turning many small operations across the country, into a larger group with a stronger voice. F360 allows independent operators access to an array of services that cannot be easily […]
Company: Railroad Outdoor, LLC Markets: Georgia Headquarters: 4110 Maple Dr, Atlanta, GA 30305 Phone: 800-977-6889 Railroad Outdoor, LLC develops, operates and manages static and digital billboards throughout Georgia. Formed in 2010 by two Atlanta commercial real estate brokers, Mike Fitzgerald and Kelly Shaw, the company has a strong track record of […]
