Other News

Geopath Market Spotlight: Des Moines-Ames

Did you know: Ronald Reagan was briefly a sports announcer for WHO radio station in Des Moines in 1933. The Iowa State Fair is held in Des Moines, bringing an average of more than a million visitors each year. This week’s Geopath Market Spotlight focuses on the Des Moines-Ames DMA. […]

Formetco Software Connects Independents

ATLANTA, Ga. (March 26, 2019) Formetco announces its new enterprise grade F360 CMS software’s open architecture design will connect independent operators, turning many small operations across the country, into a larger group with a stronger voice. F360 allows independent operators access to an array of services that cannot be easily […]

Company of the Day: Railroad Outdoor

Company:  Railroad Outdoor, LLC Markets: Georgia Headquarters: 4110 Maple Dr, Atlanta, GA 30305 Phone: 800-977-6889 Railroad Outdoor, LLC develops, operates and manages static and digital billboards throughout Georgia.  Formed in 2010 by two Atlanta commercial real estate brokers, Mike Fitzgerald and Kelly Shaw, the company has a strong track record of […]

Who Spent What on What Last Year

Insider has prepared a table of who spent what kind of capital expenditures during 2018. 2018 Capital Expenditures (in millions) Lamar spent the most money ($593 million) in 2018 due to acquisitions and improvements to existing structures.  Lamar also spent $15 million on land acquisitions.  Lamar owns the land under […]

Tech Talks: The Next Big OOH Trend

By Nicole Randall, OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members, “What is the next big OOH tech trend?” Lawrence Chan, Cuebiq The application of mobile technology to enhance and prove the medium’s effectiveness is […]

An Update on Alex Shunnarah

If you drive in the south you know the name Alex Shunnarah.  He’s a Birmingham, Alabama attorney who rents 2,500 billboards promoting his firm.  Most of the billboards are with Lamar. Insider views personal injury billboards as a mixed blessing.  The good is that a personal injury attorney will take […]

Company of the Day – Prime-Site Media

Company: Prime-Site Media, LLC Headquarters: 39555 Orchard Hill Place, Suite 600, Novi MI 48375 Market: Lower Michigan Phone: 248.449.2959 Email: jay@prime-sitemedia.com Co-Managing Partners Jay Carll and Bob Klausmeier bring strong experience to their all digital 14 billboard plant located in lower Michigan. Bob spent time as the director of sales and marketing for […]

Five Things About Clear Channel Outdoor

Here are five things Insider learned from reading the Clear Channel Outdoor 2018 10-k: IHeart’s looting is about to stop. The 10-k says Clear Channel Outdoor will separate from iHeart Media in the second quarter of 2019.  In connection with the spin-off Clear Channel Outdoor will: Cease paying $39 million/year […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Americans Drove Record Number of Miles in 2018

Americans are driving more than ever. Data released March 21 by the Federal Highway Administration (FHWA) said miles driven in 2018 increased 12.2 billion miles compared to 2017 (to 3.225 trillion in 2018, a record). Transportation Secretary Elaine Chao expressed three points regarding this trend: The economy is strong Gas […]