Last week, OAAA Chief Marketing Officer Stephen Freitas participated on a panel during the annual Wells Fargo Media Summit in New York. The panel, Current Ad Trends from the Sector Level, also featured other trade group executives including, Erica Farber, Radio Advertising Bureau (RAB), and Steve Lanzano, Television Bureau of […]
Junk food advertising will be banned on the entire Transport of London network starting February 25, 2019. The mayor of London says the ban is necessary to tackle child obesity. The advertising restrictions include the following: advertisements that directly feature food and/or non-alcoholic drink considered to be high in fat, […]
Company: Lakeland Outdoor Markets: Florida Headquarters: 215 E Bay Street, Suite 7, Lakeland, Florida 33810 Phone: 863-603-0373 Email: koertel@lakelandoutdoor.com Lakeland Outdoor operates a 131 face billboard billboard plant in central Florida including two digital billboards. The firm’s plant is centered on Lakeland, Florida, approximately 45 minutes east of Tampa. Kathy Oertel is the firm’s general […]
Last week Haleigh Powell of Huntington Outdoor wrote about how to overcome the 5 ooh sales obstacles. Today she talks about how to improve your ooh sales skills. When it comes right down to it, selling anything is hard work. It’s no easy task creating and maintaining good relationships with […]
Bay Area magician Daniel Chan is a fan of billboards. He’s used them to effectively promote his business. Chan is currently running an ad on a 15′ x 27′ double-sided, digital billboard located in Hayward, CA. Visible to traffic traveling to and from Hayward, San Leandro and Union City. SF […]
International Out of Home association FEPE International’s 60th anniversary Congress is now open for registrations. Congress, with the theme The Fame Game, will be held at the Intercontinental Hotel in Dubai from May 1 to 3 2019. The Keynote Speaker is Jean-Charles Decaux. Jean-Charles alternates with his brother Jean-Francois Decaux […]
Company: Liberty Outdoor Headquarters: 4114 Route 176, Crystal Lake, IL 60014 Market: Greater Crystal Lake, IL area, between Milwaukee and Chicago Phone: 815.459.1776 Email: bjavor@libertyoutdooradvertising.com Liberty Outdoor Advertising has been specializing in Billboard advertising since 1982. They currently are operating 144 faces at 44 locations throughout McHenry County. In addition to billboards, Liberty […]
Richard Hamlin, a California out of home attorney sent Insider this notice of a recently enacted law which impacts California out of home companies. If you have questions about the law contact Richard at 310-216-2165 or rhamlin@hamlinlaw.com From time to time we spot a new case or statute that we […]
Need to contact a state’s outdoor advertising manager but don’t know who to call. Here’s a most recent list of State Outdoor Advertising managers compiled by the National Association of Highway Beautification Agencies. ALABAMA Mark T. Waits Assistant State Maintenance Bureau Chief Alabama Department of Transportation 1409 Coliseum Boulevard Montgomery, […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]
