Last week Insider wrote about Marquee Media’s three billboard Burma Shave campaign for the Sacramento Kings. The article generated this note from Stott Outdoor’s General Manager Jim Moravec. “Myself and my sales staff were just discussing the recent articles you have posted on variations of the Burma Shave concept. I […]
Other News
Company of the Day – Johnson Outdoor
Company: Johnson Outdoor Advertising Markets: Texas Address: 102 North Mays Street, Round Rock, TX 78663 Phone: 512-255-4300 Email: ajohnson@johnsonadv.com Johnson Outdoor is a family owned business which was started in 1978. The firm is in several Texas communities including Abilene, Austin, Killeen, Round Rock and Waco. Archie Johnson is General […]
Marshall Henderson on Hurricane Michael
Hurricane Michael was the 3rd most intense Atlantic hurricane to make landfall in the United States. It travelled across the Florida Panhandle on October 10. Mexico City, Florida and Panama City, Florida suffered the worst damage. Insider asked Horton Outdoor’s Marshall Henderson to talk about the storm. What impact did […]
Vendor Profile – Blue Sky Digital Printing
Insider reached out to Sarah Davis at Blue Sky Digital Printing for an update on their business. We discovered they have been very busy as you will see. Sarah, you have made some significant upgrades at Blue Sky Digital Printing. Shall we start with your new location? We do have some […]
RIMO sells to Star Media
David Buring tells Insider that RIMO Media has sold 28 billboard faces and 9 permanent easements in the Quad Cities (Davenport, Iowa, Bettendorf, Iowa, Rock Island, Illinois and Moline, Illinois) to Star Media. Star found out about the assets for sale via an article and classified in Billboard Insider. [wpforms […]
Company of the Day: 94 Outdoor
Company: 94Outdoor Advertising Headquarters: 300 11th Street North, Sartell, MN 56377 Markets: Minnesota Phone: (320) 249-5625 Email: 94OutdoorAd@gmail.com 94Outdoor is constructing two billboards in Waite Park, Minnesota: a double sided digital billboard and a double sided static billboard. Insider talked with the company’s owners: Jeff and Stacy Blonigen. Construction is […]
Billboard Insider Classifieds October 27, 2018
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
Billboard Cashflow 101
How much of every dollar of billboard revenue should be left after paying your vendors, landlords and employees? 45 cents according to Boston Omaha, the parent company of Link Media Outdoor. Take a look at the table which appeared in Seeking Alpha’s Boston Omaha: A Potential Opportunity for Long Term […]
New and Noted October 26, 2018
There’s an article at Adweek on sports fan funded billboards which send a message to athletes, team owners and league officials. A UK study funded by Talon, Clear Channel Outdoor and Ocean Outdoor found that there was a 68% increase in store visits by individuals exposed to a combination of […]
Boston Omaha: A Potential Long Opportunity For Patient Investors
A diligent investor should behave in such a way that they are not gambling with their money, but instead acting cautiously and allocating it wisely. That philosophy from Warren Buffet is an important part of the overall strategy of Boston Omaha. Seeking Alpha has an interesting story by Matthew Livesay […]