Out of home company sales occur at a multiple of Billboard Cashflow. Reader Leonard Busby of Busby Outdoor asked Insider to define Billboard Cashflow and explain how it differs from Cashflow (EBIDTA) Billboard Cashflow is out of home company Revenue (space rental plus install/production income) less certain direct expenses: lease […]
Billboard advertising works. Watch this 2 minute video in which The Wall Street Journal’s Rolfe Winkler interviews Henrique Dubugras, CEO of the startup Brex about his $300,000 Bay Area billboard buy. Winkler: How many of you know this billboard…An investor I was speaking to said this was the best investment […]
The Bossier Press Tribune reports that Bossier Parish Lousiana has scheduled a December 19 meeting to adopt an ordinance regulating billboards and cell towers. The town currently limits billboards just to commercially-zoned districts. Here’s a link to the Bossier Parrish meeting agenda which discusses the change. The Daily Freeman reports that […]
By Chris Cowlbeck, General Manager, Independent Billboard Operators IBOUSA has grown over the last decade and started out as a networking group set up as a business that operates on a not-for-profit basis that focuses on the narrow interests of our associates. Along the way, we added some vendor/supplier/consultants to […]
Company: Legends Outdoor Market: Maryland, Pennsylvania, West Virginia Email:ssnyder@legendsoutdoor.com, stevesarkady@gmail.com Phone: 410-489-4723 Legends Outdoor operates a billboard plant with more than 100 digital faces and 30 static faces in Maryland, Southeastern and South Central Pennsylvania and Eastern West Virginia. The company’s coverage includes the city of Morgantown, West Virginia. Insider talked with Steve Snyder, […]
Tuesday’s news that the FBI busted cybercriminals for using 1.7 million infected PC’s, 5,000 counterfeit websites and 60,000 digital advertising accounts to get paid for face digital ad placements highlights the prevalence of digital ad fraud. Craig Silverman, Buzzfeed’s Media Editor did a Digiday podcast interview on ad fraud this week […]
Vistar Media, a programmatic technology company for digital out-of-home (DOOH), announced today the appointment of former Rubicon executive Chris Waterman athe Director of Publisher Partnerships. Before joining Vistar, Waterman was Senior Director of Sales at Rubicon Project, where he led global efforts for digital out-of-home, specifically in North America, and […]
By Nicole Randall, OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members: “OOH is an ideal complement to digital advertising, and vice versa. As more brands combine the two for maximum campaign amplification, OOH creatives find themselves […]
Company: Las Vegas Billboards Headquarters: 6233 Dean Martin Dr. Las Vegas, NV 89118 Market: Nevada Phone: (702) 837-7822 Email: info@lasvegasbillboards.com Las Vegas Billboards is a second-generation, family-owned and operated company with decades of experience. The Harris family has been proud to serve the Las Vegas area for over 30 years. Dave […]
Between now and the end of the year Insider will be asking industry leaders to make predictions for out of home in 2019. Today Vistar Media CEO and Co-Founder Michael Provenzano makes his predictions. Vistar Media operates a platform which enables programmatic buying of digital out of home media. 1) […]
