Other News

An Update on Alex Shunnarah

If you drive in the south you know the name Alex Shunnarah.  He’s a Birmingham, Alabama attorney who rents 2,500 billboards promoting his firm.  Most of the billboards are with Lamar. Insider views personal injury billboards as a mixed blessing.  The good is that a personal injury attorney will take […]

Company of the Day – Prime-Site Media

Company: Prime-Site Media, LLC Headquarters: 39555 Orchard Hill Place, Suite 600, Novi MI 48375 Market: Lower Michigan Phone: 248.449.2959 Email: jay@prime-sitemedia.com Co-Managing Partners Jay Carll and Bob Klausmeier bring strong experience to their all digital 14 billboard plant located in lower Michigan. Bob spent time as the director of sales and marketing for […]

Five Things About Clear Channel Outdoor

Here are five things Insider learned from reading the Clear Channel Outdoor 2018 10-k: IHeart’s looting is about to stop. The 10-k says Clear Channel Outdoor will separate from iHeart Media in the second quarter of 2019.  In connection with the spin-off Clear Channel Outdoor will: Cease paying $39 million/year […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Americans Drove Record Number of Miles in 2018

Americans are driving more than ever. Data released March 21 by the Federal Highway Administration (FHWA) said miles driven in 2018 increased 12.2 billion miles compared to 2017 (to 3.225 trillion in 2018, a record). Transportation Secretary Elaine Chao expressed three points regarding this trend: The economy is strong Gas […]

Adomni Launches Platform Providing Analytics to Digital Out-of-Home Advertisers

LAS VEGAS – March 22, 2019 – Adomni, an open online platform to find and buy digital out-of-home (DOOH) advertising, today announced a first-of-its-kind update to its platform: the ability to buy DOOH ads based on audience. The new feature gives advertisers the ability to spend campaign dollars more effectively […]

Company of the Day: Pro Billboards

Company: Pro Billboards Markets:  Puerto Rico Address: PMB 557, 1353 RD 19, Guaynabo, Puerto Rico  00966 Phone: 787-731-5987 Email: info@probillboards.com Pro Billboards operates a billboard plant  of static and digital billboards in Puerto Rico. Most of the faces are 14′ by 48′ faces.  The remainder are 12′ by 36′.  The […]

Out of the Office: Amy Davidson

In addition to serving as Porlier Outdoor’s Graphics and Production Manager, Amy Davidson has written three young adult books under the pen name Lee Davidson. She’s had the privilege of speaking at many local high schools about her writing. Though she’s not the biggest fan of speaking in public (hence hiding […]

Billboard Insider Classifieds March 23, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

More on Sales Commissions

Insider received many insightful responses to yesterday’s Sales Commissions post. Here are some emails we’ve receive.  There are also great responses from people worth listening to (e.g. Jim Moravec and Billy Duke) in the comments section at the end of this article. An Out of Home Manager suggests commissions should […]