Other News

Andrea Messimer Henley on Personal Branding and OOH

Earlier this week Andrea Messimer Henley, Director of New Business Development and Marketing at Circle Graphics, wrote about the importance of developing a personal brand to assist your OOH sales efforts.  A reader asked the following question:   Do you have separate social media profiles for personal vs. business? Yes, I […]

New & Noted – December 15, 2018

In Montana, the Flathead County Commissioners were scheduled to hold a public hearing regarding proposed zoning text amendments, including one that would allow advertising signs to be erected in various parts of the county’s extensive scenic corridor overlay, so long as they remain under 250 square feet in surface area. The […]

Company of the Day: Look Billboards

Company: Look Billboards Market:  Southern Oklahoma Headquarters: 1500 W. Broadway, Ardmore, Oklahoma Phone: 580-226-0222 LOOK Billboards operates 100+ traditional faces and 5 digital rotary-networked billboards in the following Oklahoma markets: Ardmore, Atoka, Caddo, Durant, Healdton-Wilson, Lone Grove, Madill, Springer and Sulphur-Davis. Most of the billboards are 12 by 24.  Chris Cowlbeck is the General […]

Dick Estus on 60 years in OOH

Dick Estus has built and sold hundreds of billboards in the course of a 60 year career in the out of home business.  He currently owns 1 digital billboard and 2 static billboards in Savannah Georgia.  Estus was recently featured as the 300th independent digital billboard customer of Formetco.   Insider […]

Clear Channel Wins San Diego Airport Contract

San Diego, CA  – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor  (CCO) (NYSE: CCO), an indirect subsidiary of iHeartMedia Inc., today announced it won a 10-year contract with San Diego International Airport (SAN) to provide brands with innovative advertising solutions. The new partnership began Nov. […]

2019 Industry Awards: Seeking Nominations

At the 2019 OAAA\Geopath OOH Media Conference + Expo in Las Vegas, the OOH industry will pay tribute to its most influential leaders and visionaries with the presentation of the OOH Industry Awards. These awards are given to individuals who have added to the legacy of the OOH industry with […]

Company of the Day – Mackay Advertising

Company:  Mackay Advertising Market:  Texas Headquarters:  301 West Vickery Boulevard, Fort Worth, Texas  76104 Phone: 817-877-1866 Email: Teresa@MackayAdvertising.com Mackay Advertising provides outdoor advertising on buses, bus benches, and billboards in the Dallas/Fort Worth metroplex.  They are the exclusive provider of transit advertising in the Fort Worth metroplex. Mackay also offers […]

Jodi Senese on what ads work and what ads don’t and what to expect in 2019

Jodi Senese is the Chief Marketing Officer at OUTFRONT Media. She began her career with the New York Subways Advertising and joined OUTFRONT (then TDI) in 1990. Jodi oversees all aspects of marketing including research, advertising, and creative services and is integral in developing new business strategies for OUTFRONT Media. […]

Education, Insights at Annual OOH:NOW Conference

By Steve Nicklin, Vice President of Marketing, OAAA The Ad Club of New York’s annual OOH: NOW conference showcased the many ways data and technology are enhancing OOH’s importance in today’s media plans. What follows is a review of the education and insights offered during this sold-out half-day event. The Ad Club […]

Daily Billboard’s Three of a Kind: Going Live

For this month’s Daily Billboard Blog ‘3 of a kind’ we’re shining a spotlight on billboards that have magically come to life to catch the eye of passersby by with a living spectacle that’s very PR friendly. The first festive example is for the 2011 computer-animated movie Arthur Christmas, which had this […]