Did you know: Sacramento was home to the original Pony Express, the nation’s first expansive mail delivery service. Mark Twain got his start in writing in Sacramento, working for the Sacramento Union newspaper long before creating the novels Tom Sawyer and Huckleberry Finn. This week’s Geopath Market Spotlight focuses on […]
Other News
Company of the day: Media South Outdoor
Company: Media South Outdoor Advertising Headquarters: Jackson, Tennessee. Markets: Tennessee, Mississippi. Phone: 866-945-0243 Media South was started in 2007 by Norm Isbell. The company has 28 faces placed strategically in Tennessee and Mississippi. Most of the faces are 10.5′ by 36′. Prior to starting Media South, Isbell was a division manager for […]
Nancy Fletcher’s 5 Predictions for OOH in 2019
By Nancy Fletcher, President and CEO, OAAA 1. Advertisers will get out of home in unprecedented numbers. This year’s prescient slogan reminded the marketplace about the strengths of our medium, especially to complement digital marketing. OOH is hot and stays hot with steady PR buzz about the industry’s resurgent popularity, […]
Year End Regulatory Roundup
Three year-end regulatory stories. Myron Laible Billboard operators in Missouri thanked Myron Laible for his long service to the industry. Laible retires from the Outdoor Advertising Association of America (OAAA) effective January 4, 2019, after 33+ years. The OAAA Board of Directors and Legislative Committee honored him on November 13. […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]
Company of the Day: Media Outdoor Displays
Company: Media Outdoor Displays Markets: Texas Headquarters: 14731 Bulverde Rd. San Antonio, Texas 78247 Phone: 210-860-9414 Email: info@mediaoutdoordisplays.com Media Outdoor Displays operates 140 static billboard faces in the San Antonio Metro Market and surrounding counties. Most of the billboards are 12 by 24 or 14 by 48. [wpforms id=”9787″] […]
Billboard Insider Classifieds December 29, 2018
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
Gabe Oliverio’s Predictions for 2019
Today out of home investment banker Gabe Oliverio of Johnsen Fretty makes 5 predictions for 2019. 2018 saw the rise of mid-size, but well-capitalized, outdoor companies which we expect to continue in 2019. We also anticipate new groups entering the space in 2019, providing additional inertia to a strong acquisitions […]
Billboard Legal: Easements aren’t Leases.
Sometimes billboard companies put a clause in leases prohibiting a landlord from leasing the ground to another billboard company for a certain period of time following expiry of a billboard lease. To be effective this clause needs to include billboard easements as well as leases. That’s the lesson of Reagan […]
Formetco Celebrates 50 Years of Business With Customer Appreciation Event
DULUTH, Ga. (December 27, 2018) On Dec. 6, Formetco celebrated its 50th anniversary by inviting its customers to a special appreciation event to celebrate. The milestone event included a 5-piece band with two singers, a magician, performances by Elvis Presley and Dolly Parton impersonators, an 18-ft. bar with an aerialist […]