Other News

Huntington Outdoor Seeks GM

Huntington Outdoor has grown from 300 to 550 faces over the next year.  The company is seeking a GM/Sales manager for its Greenville, OH headquarters to take everything to the next level.  Insider talked with Jena Powell, Huntington’s VP of Sales and Marketing and a newly elected member of the Ohio […]

2019 OOH Media Conference + Expo, Las Vegas May 20-22

The OAAA/Geopath 2019 OOH Media Conference + Expo is being held this year at the Aria resort in Las Vegas, Nevada.  The dates are May 20-22 and you can register now. Over the coming weeks, Insider will be providing more information on speakers and events. If you are interested in […]

Company of the Day: Mile High Outdoor

Company: Mile High Outdoor Market:  Colorado. Headquarters: 9250 E Costilla Ave, Suite 500, Greenwood Village, CO  80112. Phone: 303-783-4000. Email: sales@milehighoutdoor. Mile High Outdoor was founded in 1996 and owns 400 billboard faces, including 12 digital faces in the Denver Metro area and the state of Colorado.  Mile His is also involved in the Pacific […]

T-Rex Settles with Broadsign and Broadsign’s Clients

Insider’s take:  Next time you see Broadsign’s CEO Burr Smith at a convention you need to buy him a drink.  Broadsign was the only digital sign company to fight back after TRex started suing out of home companies claiming patent infringement.  Insider thinks that it’s more than a coincidence that […]

Digiday Live: “All Direct to Consumer companies have to do subway ads.”

Julie Hansen, CEO-US for Babbel (a language learning app), did a Digiday Live podcast  in which Hansen and the Digiday interviewer said nice things about subway advertising.  Good news for Outfront and its pending installation of 50,000 smartscreens in New York City.  Hansen: In New York all we do is marketing […]

Geopath Market Spotlight: Oklahoma City

Did you know: Oklahoma City is the largest city in the State of Oklahoma, boasting a metro population of more than 1.3 million people. The state capitol building in Oklahoma City is the only capitol in the nation with a working oil well on its grounds. This week’s Geopath Market […]

Company of the Day: Mid-America Advertising

Company: Mid-America Outdoor Advertising Headquarters: 100 W. Hazel Dell Road, Springfield, IL 62712 Markets:  Missouri, Kentucky, Iowa & Illinois Phone: 217-585-7110 Email: info@midamericaadvertising.com Established in 1993 by Partners Jeff Stauffer, Bob Connors and Dave Stukenburg, Mid America Advertising specializes in interstate and primary highway locations. They currently own and operate […]

Billboards and Other Businesses

The vast majority of the 525 out of home companies in Insider’s database are independently owned and operated.  When does it make sense for an out of home company to be part of another business?  Here are Insider’s thoughts. A sign company owns billboards  (excellent business case) Examples:  Astro Signs, […]

An Update on Autonomous Vehicles

Global law firm Perkins Coie LLP and the Association for Unmanned Vehicle Systems International (AUVSI), the world’s largest nonprofit organization devoted to advancing the unmanned systems and robotics community just published their findings on survey of more than 260 leaders from the automotive and technology industries, in addition to state […]

GEICO Demonstrates Power of OOH in TV Ads

  By Nicole Randall OAAA Communications Senior Director If you’ve been watching network TV lately, you’ve likely seen some of your favorite GEICO commercials from years past. The insurance company, known for their hilarious TV ads, is asking fans to vote for The Best of Geico for a chance to appear in an […]