Azalea Outdoor advertising has purchased 130 faces in Georgia and South Carolina from Knight Outdoor. The transaction includes some digital billboards. Insider talked with Marty Williamson, the transaction’s broker. Is Azalea a startup. Not really…Azalea Outdoor is a subsidiary of Azalea Investments with headquarters in Augusta, Georgia. Who are […]
Rareform helps billboard companies promote sustainability by repurposing vinyl and PE. Insider talked with Rareform’s CEO Alec Avedissian to get an update on what’s new. What’s your elevator pitch? Rareform takes freeway billboards and vinyls and repurposes them into bags and accessories. We started five years ago. We were featured […]
Porlier Outdoor is using digital billboards to support the St Louis Blues who are in the Stanley Cup finals. Amy Davidson tells Insider that Porlier Outdoor has rotated the #LGB ad (which St Louisans know to mean Let’s Go Blues) on vacant digital spots during the Blues playoff run. The […]
In the run up to National Refill Day (June 19), 23red and award-winning environmental campaigning organisation City to Sea are using the creative power of Ocean’s connected outdoor screens to encourage people to use refill stations and reusable water bottles, rather than buying water in single-use plastic bottles. In a […]
Company: StreetLevel Media Headquarters: 221 Williams Street, Fayetteville NC Market: North Carolina Phone: 910.323.9306 Email: info@streetlevelmedia.com Streetlevel Media is a mobile outdoor advertising company based in North Carolina that specializes in transit (bus) advertising and mobile billboards partnering with delivery fleets. Started in 2005 by former radio broadcasters Weyher Dawson […]
One of the highlights of the OAAA 2019 show was listening to Park Outdoor’s Rick Steele talk about sales. Steele says curiousity based selling uncovers larger sales opportunities than a transaction selling. Here are some quotes. On transaction selling Transaction selling views everything as a one-off transaction. It’s answering the […]
Imagine what sort of credibility problem we’d have in the out of home industry if one-fifth of our revenues came from billboards which didn’t exist? That’s how bad the problem is with digital online programmatic ads. Emarketer Sr Analyst Nicole Perrin said this about digital ad fraud on Ad Fraud […]
Firefly operates a network of digital signs atop taxis and rideshare vehicles. On thursday Firefly announced a $30 million raise from an investor group led by GV (Google Ventures for those who don’t know the acronym). The new money comes on top of a $21.5 million raise last December. […]
Spending on OOH (out of home) political ads was up 49 percent in the first quarter of 2019 compared to the same period in 2017, according to ad-spend tracking service Kantar Media. Although 2019 is an “off-year” with fewer elections compared to even years 2018 and 2020, presidential campaigns […]
As more companies move to the convenience of online transactions and credit card usage, the fees from such services as Square and Intuit Quickbooks can take a real bite out of revenues. IBOUSA has teamed up with Heartland, a subsidiary of Global Payments Inc, a NYSE traded public company to […]
