Other News

States with the highest miles per driver.

Good news if you’re an out of home company in Wyoming, New Mexico, Mississippi, Oklahoma or Indiana.  You’re in one of the top 5 states in miles driven per driver.  More miles on the road means more billboard impressions.  Look at this graphic from the Federal Highway Administration. [wpforms id=”9787″] […]

Company of the Day: Houck Transit Advertising

Company:  Houck Transit Advertising Markets: United States Address: 1025 Tomlyn Avenue, Suite 100, Shoreview, MN  55126 Phone: 800-777-7290 Email: info@houckads.com Houck Transit Advertising operates transit advertising programs with over 40 public transit systems in the Midwest and eastern United States. The company was started in 1919 by Leo Houck and is now […]

Billboard Insider Classifieds April 27, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

5 Things about Landmark Infrastructure

Landmark Infrastructure is a publicly traded REIT which buys out of home easements and leases. Here are five things Insider learned from reading Landmark’s 2018 10k and February 2019 Investor Presentation. A growing out of home portfolio The number of Landmark owned out of home sites grew 24% during 2018 […]

How digital out of home helped UFC sell 15,000 tickets in 4 days.

Last November Lamar CEO Sean Reilly said that digital billboards are perfect for promoting last minute events:  “Let’s promote Wednesday for the Saturday concert.  We’re really responsive to that need.  The concert industry used to use radio for that.  Now they use us.” On Wednesday’s Billboard Insider podcast, Adomni CEO and […]

JCDecaux names new co-CEO for North America

JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has appointed Alan Sullivan to the position of Co-CEO of JCDecaux North America. Alan Sullivan has been the Managing Director of JCDecaux Airport UK for the last five years and was previously the Sales Director.  Responsible for London […]

Company of the day: San Diego Outdoor

Company: San Diego Outdoor Advertising Markets:  California Address: 632 S Hope Avenue, Ontario, CA  91761-1823 Phone:  619-202-7431 San Diego Outdoor operates a pedicab, segway, car wrap and walking billboards plant in San Diego.  the company’s ad campaigns revolve around convention sponsorships. [wpforms id=”9787″] Paid Advertisement

Lamar Tease and Reveal for Jeff Ruby’s Steakhouse.

Lexington, KY – April 23, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, this week launched the third and final phase of a billboard campaign in Lexington, KY designed to generate maximum awareness of and excitement for this week’s […]

Clear Channel Outdoor Americas revenue up 6.6% in 1Q 2019

Clear Channel Outdoor released first quarter 2019 earnings yesterday.  Here are the results from the earnings release and earnings call. Insider is focusing on figures which exclude the impacts of foreign exchange. Consolidated revenue increased $13 million (2%) to $611 million.  Americas revenue (North America) increased by 6.6% to $273 […]

Sara Starts Out of Home Consulting Firm

Wisconsin native Paul Sara has 38 years experience in the out of home advertising business including a stint as President of the Clear Channel Outdoor Milwaukee Division from 1996 to 2014.  Sara has formed Badger Outdoor Consulting to provide management and operational consulting to the out of home advertising business. […]