“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
Last week Insider read an article by a medical marketing firm titled Do Billboards Still Work. Lots to disagree with. This paragraph gave Insider a slow burn: Billboards don’t allow audience segmentation Audience segmentation, or dividing your potential patients into subgroups (i.e., segments), is an excellent way to take your […]
Adquick, the Alex Ohanian backed automated out of home sales platform made Business Insider’s list of 57 startups that will boom in 2019. Business Insider asked two dozen VC investors to list hot startups. Niki Pezeshki of Felicis Ventures said this about Adquick: What it does: AdQuick offers a marketplace for […]
It has been a busy week for Clear Channel Outdoor. Insider ran a story yesterday on the announcement of their new board appointees, who will step in after iHeart Media clears bankruptcy and the two companies separate. The Company also announced a proposed private offering of Senior Subordinated Debt. The press […]
The Garrett County Republican reports that the Deep Creek, West Virginia Watershed Sign Committee is preparing to suggest changes to the Garrett County planning commission on how to make the sign code Reed v Gilbert compliant and how to deal with digital signs. The committee hopes to complete work in […]
Clear Channel Outdoor Holdings, Inc. announced the members selected to serve on its new Board of Directors when it becomes a standalone company upon iHeartMedia’s emergence from its previously announced restructuring process. Here is a list of the post-emergence board: Ben Moreland (Chair) – W. Benjamin (Ben) Moreland will serve as […]
As more states legalize recreational and medical marijuana, more research will emerge about impacts on behavior and society. Insider will keep you updated. A new study, published February 4 in Addiction journal, says traffic deaths increased in three states that pioneered legalization of cannabis. But the increase was temporary and […]
“It comes down to being able to generate revenue to support city services that are not tax dollars” Justine Roj, director of Communication and Special Events, City of Rochester. WHEC and the Rochester Democrat and Chronicle report that Rochester, New York is seeking to raise $250,000 via a 24 month pilot […]
Company: Waller Outdoor Headquarters: P.O. Box 2004 Waller, TX Market: Waller Texas Phone: 346.306.4643 Email: sales@walleroutdoor.com Stephen and Linda Johnson have started a new Outdoor Company, Waller Outdoor, initially serving the Waller Texas community. They have recently installed their first structure with two digital faces. Insider caught up with Stephen to discuss […]
Light outages are expensive. Most ad contracts require a 10-25% credit to clients for the outage period. This can be as much as $1,000 per month for a high traffic, high priced urban billboard. Huntsville, Alabama based Smartlink helps billboard companies to reduce lighting credits. Insider talked with Smartlink’s VP […]
