Every wonder what it’s like to be Geopath President Kym Frank? Read TierPM’s A Day in the Life of Kym Frank, President at Geopath. Newsday reports that Standard Diversified, the public company which owns Standard Outdoor, has fired chief executive Ian Estus. Gregory Baxter has been appointed interim CEO. […]
Billboard Insider reported yesterday on the Texas House Transportation Committee hearing on HB 3368 seeking to establish a 42.5’ maximum height on new billboards. I attended the hearing, and testified on behalf of several clients that the proposed legislation should be rejected as unconstitutional. Here’s the backstory. Prior to the […]
Company: Ralston Outdoor Advertising Market: Texas Headquarters: 13450 N Stemmons Suite 240, Farmers Branch, Texas, 75234 Phone: 972-241-4040 Email: sales@ralstonoutdoor.com Ralston Outdoor is the largest independent outdoor advertising company in North Texas. The company was founded in Dallas in 1976 by Doug Ralston. Ralston operates a plant of over 200 faces throughout the greater Dallas-Fort […]
Scott Hibberts of Fairway Outdoor says just sell impressions in a followup comment to yesterday’s post on pricing right and left hand reads: “If you are truly selling the medium on impressions, right hand read vs left hand read rates will work themselves out. Left hand reads, by formula, get […]
The Philly Inquirer writes that Thaddeus Bartkowski’s Catalyst Media wants to build a 10,000 square foot emergency services station for Bensalem Township in Bucks County, Pennsylvania. Catalyst expect to pay for the project with a $1.43 million state grant and advertising on digital signs which will be erected on the […]
Texomas reports that a group of Texas lawmakers have proposed legislation capping the maximum height for billboards at 42.5 feet. In February 2019 the Texas Transportation Commission ruled that billboards can be raised up to 85 feet starting in September. The legislation is in a house committee. Unlike most pieces […]
Company: Rapid Outdoor Advertising Headquarters: 151 Goldminers Rd., Tellico Plains TN 37385 Markets: East Tennessee Phone: (423) 380-8266 Email: shane@rapidoutdoor.com Rapid Outdoor is a locally owned and operated billboard company proudly serving East Tennessee. Shane Eddleman is the President. [wpforms id=”9787″] Paid Advertisement
Insider wrote yesterday that right hand reads ought to be priced at a premium because they get 31% more impressions. Here’s a selection of responses we received from readers. Andrea Messimer-Henley, Director of New Business Development and Marketing, Circle Graphics: Price them 35% higher. ?♀️ makes sense to me. Brad Gettner, […]
By Chris Whitfield, Operations Manager, Lamar Advertising Allow your customers to use more of the actual ad space ! This is an example of what I like to call “permanent extensions” for billboards. I have built many of these in both Arizona and now Colorado. These sit approximately 6 ” […]
Outfront Media’s CEO Jeremy Male rang the closing bell at the NYSE stock exchange on March 29. He was asked about the future of the ad industry and said this: “There’s actually huge room for one to many…if we think about today with Lyft, the big story with their IPO […]
