Other News

Company of the Day – Premier Outdoor Media

Company:  Premier Outdoor Media Headquarters: 714 East Main St., Moorestown, NJ 08057 Markets:  New Jersey, Philadelphia and Baltimore Phone: 856-840-0740 Email: info@premieroutdoormedia.com The CEO of Premier Outdoor Media is Dominick Vastino.  Dominick took some time for the following conversation with Billboard Insider. Dom, can you share with us your background […]

Five Industry Trade Groups Create Comprehensive DOOH Best Practices

March 26, 2019 (Washington, DC) — A comprehensive compilation of best practices for digital out of home (DOOH) media has been published by five leading industry trade groups. DOOH Best Practices is a collaborative joint venture between the Digital Place Based Advertising Association (DPAA), Digital Signage Federation (DSF), Interactive Advertising […]

Melody Roberts on Principles of Good OOH Design

This week’s podcast guest is  Out of Home Creative’s Melody Roberts. Melody discusses out of home design principles, common design mistakes, how digital and static design differ and how to effectively use a designer.  Click below to listen to the podcast on your computer or to subscribe to the podcast […]

Geopath Market Spotlight: Des Moines-Ames

Did you know: Ronald Reagan was briefly a sports announcer for WHO radio station in Des Moines in 1933. The Iowa State Fair is held in Des Moines, bringing an average of more than a million visitors each year. This week’s Geopath Market Spotlight focuses on the Des Moines-Ames DMA. […]

Formetco Software Connects Independents

ATLANTA, Ga. (March 26, 2019) Formetco announces its new enterprise grade F360 CMS software’s open architecture design will connect independent operators, turning many small operations across the country, into a larger group with a stronger voice. F360 allows independent operators access to an array of services that cannot be easily […]

Company of the Day: Railroad Outdoor

Company:  Railroad Outdoor, LLC Markets: Georgia Headquarters: 4110 Maple Dr, Atlanta, GA 30305 Phone: 800-977-6889 Railroad Outdoor, LLC develops, operates and manages static and digital billboards throughout Georgia.  Formed in 2010 by two Atlanta commercial real estate brokers, Mike Fitzgerald and Kelly Shaw, the company has a strong track record of […]

Who Spent What on What Last Year

Insider has prepared a table of who spent what kind of capital expenditures during 2018. 2018 Capital Expenditures (in millions) Lamar spent the most money ($593 million) in 2018 due to acquisitions and improvements to existing structures.  Lamar also spent $15 million on land acquisitions.  Lamar owns the land under […]

Tech Talks: The Next Big OOH Trend

By Nicole Randall, OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members, “What is the next big OOH tech trend?” Lawrence Chan, Cuebiq The application of mobile technology to enhance and prove the medium’s effectiveness is […]

An Update on Alex Shunnarah

If you drive in the south you know the name Alex Shunnarah.  He’s a Birmingham, Alabama attorney who rents 2,500 billboards promoting his firm.  Most of the billboards are with Lamar. Insider views personal injury billboards as a mixed blessing.  The good is that a personal injury attorney will take […]

Company of the Day – Prime-Site Media

Company: Prime-Site Media, LLC Headquarters: 39555 Orchard Hill Place, Suite 600, Novi MI 48375 Market: Lower Michigan Phone: 248.449.2959 Email: jay@prime-sitemedia.com Co-Managing Partners Jay Carll and Bob Klausmeier bring strong experience to their all digital 14 billboard plant located in lower Michigan. Bob spent time as the director of sales and marketing for […]