May 21, 2019 (Las Vegas, NV) – A new report reveals 90 percent of US travelers have noticed out of home (OOH) advertising in the past month, and 80 percent have noticed OOH ads in the past week. The Nielsen study, which offers a detailed look at America’s travel habits […]
May 21, 2019 (Las Vegas, NV) –A series of new reports from the Out of Home Advertising Association of America (OAAA) use attribution data to help brands understand the effectiveness of out of home (OOH) in a full media strategy. Findings detail OOH’s effect on key performance indicators, such as […]
Interviews Confirm Marketers Value Out of Home Advertising to Create Buzz, Boost Media Plans May 21, 2019 (Las Vegas, NV) – Marketing executives express positive feelings about out of home advertising (OOH) in terms of its relevance and impact, according to a new analysis of marketer attitudes and perceptions. The […]
If an ad is posted, you have to pay for it. That’s the lesson of Superior Outdoor Advertising Company v Snadon. Here are the facts. Gary Snadon dba Shepherd of the Hill Historical Society (“Shepherd of the Hills”) entered into a three year contract to rent 4 billboards from Superior […]
Las Vegas, NV (May 17, 2019) Formetco recently announced the successful integration of its new enterprise software F360 CMS with the Adomni Demand Side Platform (DSP). IBO’s nationwide inventory of digital screens is now available to Adomni’s advertiser base, including national brands, agencies and hyperlocal buyers. With F360, independent operators […]
Vendor: Outdoor Advertising Covers Product: Sheathing and pole covers for monument billboards. Address: 6920 Meeker Road, Dayton, OH 45414 Phone: 937-673-4985 Email: oacovers@hotmail.com Outdoor Advertising Covers makes billboard pole covers and sheathing for monument billboards. Jeff Sparks is the company’s owner. Insider talked with Sparks at the OAAA 2019 show. […]
May 20, 2019 (Las Vegas, NV) – In a unanimous vote by the Out of Home Advertising Association of America (OAAA) Board of Directors, 44 new members were welcomed to join the trade association. The new members were approved during the Board’s biennial meeting May 20 in Las Vegas. “We […]
Company: SiliconView Market: San Francisco Phone: 415.722.6856 Email: ssouders@siliconview.com SiliconView owns one two-sided digital structure situated along Highway 101, the principal commuter route between SanFrancisco and San Jose. Mike Emrick is the General Manager. Sunne Souders is the Vice President of Sales. Sunne Souders was recently listed in Billboard Insider’s […]
Clear Channel Outdoor CEO William Eccleshare talked at last week’s JP Morgan Global Technology, Media and Communications Conference. He expressed regret that Clear Channel Outdoor had to sell Australia and certain US assets. Here are the highlights. On the virtues of independence. It changes us psychologically being an independent pure […]
For those of you who have not seen the news on the billboard fire in Times Square over the weekend, the video below will provide the details courtesy of Pix11 News. Dave Haynes at 16:9 reports that this is a Mitsubishi board. Insider hears that this was a Branded […]
