The Philly Inquirer writes that Thaddeus Bartkowski’s Catalyst Media wants to build a 10,000 square foot emergency services station for Bensalem Township in Bucks County, Pennsylvania. Catalyst expect to pay for the project with a $1.43 million state grant and advertising on digital signs which will be erected on the […]
Texomas reports that a group of Texas lawmakers have proposed legislation capping the maximum height for billboards at 42.5 feet. In February 2019 the Texas Transportation Commission ruled that billboards can be raised up to 85 feet starting in September. The legislation is in a house committee. Unlike most pieces […]
Company: Rapid Outdoor Advertising Headquarters: 151 Goldminers Rd., Tellico Plains TN 37385 Markets: East Tennessee Phone: (423) 380-8266 Email: shane@rapidoutdoor.com Rapid Outdoor is a locally owned and operated billboard company proudly serving East Tennessee. Shane Eddleman is the President. [wpforms id=”9787″] Paid Advertisement
Insider wrote yesterday that right hand reads ought to be priced at a premium because they get 31% more impressions. Here’s a selection of responses we received from readers. Andrea Messimer-Henley, Director of New Business Development and Marketing, Circle Graphics: Price them 35% higher. ?♀️ makes sense to me. Brad Gettner, […]
By Chris Whitfield, Operations Manager, Lamar Advertising Allow your customers to use more of the actual ad space ! This is an example of what I like to call “permanent extensions” for billboards. I have built many of these in both Arizona and now Colorado. These sit approximately 6 ” […]
Outfront Media’s CEO Jeremy Male rang the closing bell at the NYSE stock exchange on March 29. He was asked about the future of the ad industry and said this: “There’s actually huge room for one to many…if we think about today with Lyft, the big story with their IPO […]
Did you know: Little Rock was at one point in the 1800’s briefly names “Arkropolis” during a land dispute. With 1,575 acres of land, Burns Park located in North Little Rock, is one of the largest municipal parks in the country. This week’s Geopath Market Spotlight focuses on the Little […]
Company: Reagan Advertising Markets: Utah, Central Texas, Nevada Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT 84116 Phone: 801-521-1775 Reagan Outdoor has been a leader in the outdoor industry for over 50 years. The company was started in 1965 by William Reagan. The company is privately held and has a billboard plant […]
Outfront and Lamar outperformed the market during the first quarter of 2019. Outfront was up 29% during the three months ended March 31, 2019 versus a 13% rise in the S&P 500. Investors were pleased with Outfront’s 12% annualized revenue growth during the last quarter of 2019.. Lamar was up […]
My Turn: By Nancy Fletcher OAAA President and CEO Someone asked me what I’m looking forward to at the OOH Media Conference + Expo in Las Vegas next month. Plenty, because the agenda is a stacked deck. An ace in that deck is new national advertiser research that tells us: What our […]
