Other News

New and Noted: 3M fall protection recall, Lamar funding internships, autonomous cars

3M is recalling some fall protection products: Twin-Leg Nano-Lok edge and Twin-Leg Nano-Lok Wrap Back Self-Retracting Lifelines.  This is a proactive recall.  There have been no actual safety incidents or injuries.  Here’s the press release. The Advocate reports that Lamar has been funding a five year internship program for Lousiana […]

Company of the Day – Williams Outdoor Advertising

Company:  Williams Outdoor Advertising Markets:  Chattanooga, TN Headquarters: PO Box 8823, Chattanooga, TN Phone: 423-702-6602 Email:  harley@chattanoogabillboard.com Williams Outdoor Advertising operates 5 digital billboards structures with 6 digital faces located in Chattanooga, Tennessee  The company’s sales manager is Harley Williams.   [wpforms id=”9787″] Paid Advertisement

Making Missouri’s Largest Digital billboard

On Monday Insider wrote about Watkins Outdoor’s installation of a 22’5″ by 36’5″ billboard in Missouri.  Daktronics manufactured the sign.  Insider asked Daktronics project manager Doug Stearns to talk about the project. Give us an overview of Daktronics relationship with Watkins Outdoor Watkins Outdoor has been buying digital billboards from […]

Why Great Creative is Essential

Every advertising channel investment includes several critical components, but creative impact can be the most important according to marketing research. The recent empirical evidence shows up to 75 percent of ad effectiveness can be attributed to the proper creative. This statistic should be an alarm for all OOH users to […]

Broadsign Partners with Place Exchange for DOOH

MONTREAL, Canada and New York, NY — August 6, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, the only true programmatic exchange for out-of-home and place-based media, announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing digital media […]

Geopath Market Spotlight: Toledo

Did you know: Toledo is also known as “The Glass City”, “Frogtown” and “T-Town”. Toledo is hometown of Corporal Maxwell Klinger in the long-running television series M*A*S*H. This week’s Geopath Market Spotlight focuses on the Toledo, Ohio, DMA. Infographics for the top DMAs and much more are available to Geopath […]

Company of the Day: Whistler Outdoor

Company: Whistler Outdoor Markets:  Oklahoma Headquarters:  6304 E 102nd, Tulsa, OK  74137 Phone: 914-491-7446 Email: info@whistlerworks.com Whistler Outdoor operates a plant of 300 traditional, tri-vision and digital billboards in the Tulsa and Oklahoma city metro areas.  The company is owned by Shawn Whistler.  In February 2019 Whistler Outdoor acquired certain […]

Outfront Revenues Up 14.5% in 2Q 2019

Outfront had a great financial quarter.  Here are the results of the earnings release, conference call and earnings deck. Revenues increased 14.5% to $460 million during the second quarter of 2019 due to growth in digital revenues and billboard yields.  National revenue were up 20%, local revenues up 10%. US […]

SignValue’s Paul Wright on Out of Home Brokerage Fees

Insider wrote about out of home brokerage fees yesterday.   SignValue’s Paul Wright had comments on the article. In response to your article on brokerage fees, I just wanted to share our policy/experience. Fee Amount You’re about right on brokerage fees. We sometimes charge less than 1% on large deals and fees […]

What Does Good Billboard Creative Look Like?

By View Chicago, LLC. Good billboard creative is simple, but not easy.  When advertisers get it right, we look to examine what they’re doing that’s working. Our featured billboard creative for this post is @ Properties.  @ Properties is Chicago’s largest residential real estate brokerage. They are neighborhoods experts, and […]