Company: Saunders Outdoor Advertising Headquarters: 1764 W 2900 S, Ogden, UT 84401 Markets: Utah, Nevada, Wyoming, Idaho and Montana Phone: 801.621.2350 Email: info@saundersoutdoor.com Saunders Outdoor Advertising Inc. is family-owned with over 200 outdoor signs located in Utah, Nevada, Idaho, Wyoming and Montana. Starting with only one billboard in 1978, the company […]
Other News
Clear Channel Execs on reducing leverage and expenses and P&G’s shift to out of home.
Last week’s conference call marked the debut of the new Clear Channel Outdoor executive team. Some highlights. William Eccleshare, Chairman and CEO Clear Channel International on the benefits of focus I think as a fully-focused, pure-play outdoor business, it’s going to enable us to perhaps concentrate a little more than […]
What McDonald’s Acquisition of Dynamic Yield Means for DOOH and Personalization
With Permission from Sean McCaffrey CEO of GSTV Last month, McDonald’s announced its largest acquisition in 20 years. Yet the $300 million purchase of Dynamic Yield was notable for another reason: It legitimizes outdoor as a two-way medium for ad messages and delivers personalization at scale. Simply put, McDonald’s, long a leader […]
States with the highest miles per driver.
Good news if you’re an out of home company in Wyoming, New Mexico, Mississippi, Oklahoma or Indiana. You’re in one of the top 5 states in miles driven per driver. More miles on the road means more billboard impressions. Look at this graphic from the Federal Highway Administration. [wpforms id=”9787″] […]
Company of the Day: Houck Transit Advertising
Company: Houck Transit Advertising Markets: United States Address: 1025 Tomlyn Avenue, Suite 100, Shoreview, MN 55126 Phone: 800-777-7290 Email: info@houckads.com Houck Transit Advertising operates transit advertising programs with over 40 public transit systems in the Midwest and eastern United States. The company was started in 1919 by Leo Houck and is now […]
Billboard Insider Classifieds April 27, 2019
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
5 Things about Landmark Infrastructure
Landmark Infrastructure is a publicly traded REIT which buys out of home easements and leases. Here are five things Insider learned from reading Landmark’s 2018 10k and February 2019 Investor Presentation. A growing out of home portfolio The number of Landmark owned out of home sites grew 24% during 2018 […]
How digital out of home helped UFC sell 15,000 tickets in 4 days.
Last November Lamar CEO Sean Reilly said that digital billboards are perfect for promoting last minute events: “Let’s promote Wednesday for the Saturday concert. We’re really responsive to that need. The concert industry used to use radio for that. Now they use us.” On Wednesday’s Billboard Insider podcast, Adomni CEO and […]
JCDecaux names new co-CEO for North America
JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has appointed Alan Sullivan to the position of Co-CEO of JCDecaux North America. Alan Sullivan has been the Managing Director of JCDecaux Airport UK for the last five years and was previously the Sales Director. Responsible for London […]
Company of the day: San Diego Outdoor
Company: San Diego Outdoor Advertising Markets: California Address: 632 S Hope Avenue, Ontario, CA 91761-1823 Phone: 619-202-7431 San Diego Outdoor operates a pedicab, segway, car wrap and walking billboards plant in San Diego. the company’s ad campaigns revolve around convention sponsorships. [wpforms id=”9787″] Paid Advertisement