Other News

Michelle Coffman Addresses Out of Home Skeptics

Michelle Coffman wears a couple hats as Chief Operating Officer of Cowgirl Communications Group and Director of Marketing for a dental service firm.  Michelle is a supporter of out of home but made this statement in a talk at last week’s IBOUSA meeting:  “We hire a number of managers to […]

Transit Ridership Up in Some Markets

Ridership is up in New York and Washington, DC. Overall, transit ridership was up nationwide nearly half a percent in the second quarter, said stats published by the American Public Transportation Association (APTA). Year-to-date, transit ridership was down .62 percent. In the second quarter, heavy rail ridership increased 3.27 percent […]

Blip Hires Fleischer and Launches Blip Canada

October 4, Montreal, Canada – Blip, North America’s most successful self-serve, pay-per-blip digital billboard advertising marketplace, today announced the official launch of Blip Canada as part of its international expansion strategy. Daniel Fleischer, former Vice President of Business Development & Marketing at Ayuda Media Systems, joins as General Manager of […]

Company of the Day – Arrow Signs & Lighting

Company: Arrow Signs & Outdoor Advertising Headquarters:  4545 N. Alby St., Godfrey, IL 62035  Markets:  St. Louis, Missouri Phone: 618.466.0818 Email:   info@arrowsignsinc.com Arrow Signs is a third generation sign business that began in 1981.  Arrow Signs offers billboard advertising with over 50 displays in the Riverbend area. The Company has short and long-term stationary […]

Paul Savka Gives Advice to a New Out of Home Sales Rep

Paul Savka just retired after a 47 year career with Park Outdoor which included stints as a chart and lease manager, assistant manager, sales manager, general manager and most recently as VP of sales. Savka’s boss Rick Steele (EVP Market Operations) says this about Savka “In my 30+ years in […]

Ken Klein Update on The Thomas Case

OAAA SVP Ken Klein summarized the issues surrounding Bill Thomas’ challenge to Tennessee’s state billboard rules at last week’s IBOUSA convention in Memphis. Here’s a summary of the discussion. Why did the plaintiff (billboard builder Bill Thomas of Tennessee) succeed in court? A federal judge in Memphis and recently a […]

Proof that Spec Art Sells

By Melody Roberts, Out of Home Creative. I was commissioned in May by Benchmark Outdoor to design spec artwork for a prospective client, Schlitterbahn water park. To enhance the sell, the spec art was going to be submitted in the IBOUSA/Soft Signs 3D creative contest with first-place awarded a complimentary 3D […]

do it outdoors Celebrates 22 Years

(NATIONAL – October 3, 2019) –do it outdoors media celebrates its 22nd anniversary in business this month and its never-wavering passion and excitement for the out-of-home industry. It’s the largest national mobile billboard and field marketing company, led by Regis Maher and David Pridgen. To stay relevant in today’s advertising […]

Company of the Day: Arthur Outdoor

Company:  Arthur Outdoor Markets:  Georgia Headquarters: 103 Pine Valley Road, Rome, Georgia  30165 Phone: 706-512-0620 Email:  sdouglas@arthuroutdoor.com Arthur Outdoor was founded in 2017 by James and Samuel Douglas.  The company owns two billboards in Rome, Georgia.   In addition to owning a billboard plant the company provides web design, social media […]

Out of the Office – Memphis

Insider just returned from three days in Memphis at the IBOUSA Show.  IBO members ate Memphis home cooking Thursday evening at the Tin Roof.  A huge thank you to Chris Cowlbeck and the IBOUSA staff for putting on a great evening and a great show. Here’s Insider with Barnes Advertising […]