Did you know: The Barn Dinner Theater in Greensboro is the oldest continuously running dinner theater in the United States Greensboro has 475 miles of sidewalks This week’s Geopath Market Spotlight focuses on the Greensboro DMA. Infographics for the top DMAs and much more are available to Geopath members in […]
Company: Statler Billboards Markets: Pennsylvania, West Virginia Headquarters: Greensburg, PA Phone: 724-539-7716 Email: sba.jennifer@gmail.com Statler Billboards is a local, family owned business operated out of Greensburg Pennsylvania. The four members of the company, Daniel Statler, Bob Statler, Kevin Dail, and Scott Statler, all call Pennsylvania home and are deeply involved […]
Insider is reprinting Nancy Fletcher’s May 21, 2019 goodbye speech to the OAAA. A remarkable leader with remarkable accomplishments. The first time I reported on the “State of the Industry” was in 1991. Today is the 29th and final time I’ll have this honor. Later this year, we will welcome […]
May 21, 2019 (Las Vegas, NV) – The out of home (OOH) advertising industry honored eight industry leaders with its most esteemed awards May 21 in Las Vegas. Nancy Fletcher, president & CEO of the Out of Home Advertising Association of America (OAAA) was presented with the highest honor, the […]
May 21, 2019 (Las Vegas, NV) – The Out of Home Advertising Association of America (OAAA) presented 75 OBIE Awards at the 77th OBIE Awards Show, held May 21 during the 2019 OAAA\Geopath OOH Media Conference + Expo in Las Vegas. The OBIE Awards recognize exceptional out of home (OOH) […]
IBOUSA announced the formulation of their IBO Health Program at their recent Savannah GA Conference which addresses the needs of small to mid-sized businesses and sole proprietorships who have been excluded from the coverage and pricing benefits afforded large businesses,” said Scott Henderson, CEO of Sodality Health who is assisting […]
May 21, 2019 (Las Vegas, NV) – A new report reveals 90 percent of US travelers have noticed out of home (OOH) advertising in the past month, and 80 percent have noticed OOH ads in the past week. The Nielsen study, which offers a detailed look at America’s travel habits […]
May 21, 2019 (Las Vegas, NV) –A series of new reports from the Out of Home Advertising Association of America (OAAA) use attribution data to help brands understand the effectiveness of out of home (OOH) in a full media strategy. Findings detail OOH’s effect on key performance indicators, such as […]
Interviews Confirm Marketers Value Out of Home Advertising to Create Buzz, Boost Media Plans May 21, 2019 (Las Vegas, NV) – Marketing executives express positive feelings about out of home advertising (OOH) in terms of its relevance and impact, according to a new analysis of marketer attitudes and perceptions. The […]
If an ad is posted, you have to pay for it. That’s the lesson of Superior Outdoor Advertising Company v Snadon. Here are the facts. Gary Snadon dba Shepherd of the Hill Historical Society (“Shepherd of the Hills”) entered into a three year contract to rent 4 billboards from Superior […]
