From the OAAA Outlook Newsletter OOH revenue in the United States is expected to continue its steady growth through 2019 and 2020, according to the US Media Forecast Report recently released by GroupM, WPP’s media investment group. Overall ad spend in the US grew by 9.5 percent in 2018. The group forecasts […]
Company: Times-Shamrock Outdoor Headquarters: 149 Penn Ave. Scranton, PA 18503 Market: Luzerne County, PA Phone: 570.614.5472 Email: Sales@ShamrockOutdoorMedia.com Times-Shamrock Outdoor is a part of Times-Shamrock Communications, a privately held company based in Scranton, Pennsylvania owned by the Lynett for the past 123 years. The parent company owns 13 newspaper publications, […]
The out of home deal market is “incredibly strong” says out of home investment banker Max Drachman on this week’s Billboard Insider podcast. Max has more than 10 years experience in out of home dealmaking with Kalil & Co. Here are some highlights. Your firm Kalil is also a large […]
Insider isn’t the only person who thinks that Longview Texas ought to show flexibility to convince Lamar to take down a billboard with a valid permit and lease so a Starbucks store can take its place. Here’s an excerpt from a Longview News Journal editorial: “Simply put, Longview should not […]
Here is an update on privacy issues, based on the OAAA-sponsored meeting of industry attorneys in New York on June 6 and the annual privacy summit sponsored by the Digital Advertising Alliance (DAA) in Washington, DC, on June 5-6. State Activity An unprecedented number of states have considered pro-privacy legislation […]
Company: Thomas Outdoor Advertising Markets: Kansas Address: 902 Fair Lane, Manhattan, KS 66502 Email: office@thomassign.com Phone: 785-537-2010 Thomas Outdoor Advertising operates a plant of over 400 billboards around Kansas. The company is 78 years old and is an operator associate in the IBOUSA. The company also operates a sign and […]
Insider counted 4 bankers, 2 equity investors and 5 investment bankers at the 2019 OAAA show. Here’s a list of who attended and in what capacity. Keep this in mind the next time you’re searching for money or need an investment banker. [wpforms id=”9787″] Paid Advertisement
By Nicole Randall OAAA Communications Senior Director Generation Z is a growing marketing demographic as its oldest members are beginning to come of age. Gen Z, defined as those born after 1998, commands $44 billion in buying power. Some reports project this generation will command nearly 40 percent of all consumer […]
Badger Outdoor Consulting’s Paul Sara had this to say in response to yesterday’s story on cannabis advertising: The legalization of marijuana could become an opportunity as well as problematic for the Outdoor industry. Although it will become legal in many states, it will always be controversial for those who don’t […]
Company: The Nashville Sign Market: Tennessee Headquarters: 1701 West End Ave., Suite 400, Nashville TN 37203 Phone: 615-613-6218 The Nashville sign is an iconic billboard which is located at 1615 Broadway at the Broadway/West End Split in downtown Nashville. The sign was originally constructed as a static billboard (see […]
