William Eccleshare seems a bit more open to selling Clear Channel Outdoor’s international operations. Here are the highlights from his talk at the Goldman Sachs Communicopia conference wednesday. On why Clear Channel Outdoor is growing. The rush to online was effective but it might have been just a little bit […]
Other News
Kym Frank on Out of Home’s Bullish Future
Geopath President Kym Frank talked about the bullish outlook for out of home on Borrell’s Local Marketing Trends Podcast this week. Outdoor is the only traditional medium which hasn’t declined. Why? I think it’s a lot of factors. Certainly there have been more installs…We just really aren’t subjected to a […]
What Happens to OOH Spending During a Recession?
By Sarah Neeley, Blip Billboards Talk of an upcoming recession has caused many to seek out warning signs and to take some financial precautions. In fact, The Economist magazine reports that Google has “registered an alarming rise in searches related to ‘recession.’” But regardless of when, if, or why a […]
Company of the Day – Albert Outdoor Advertising
Company: Albert Outdoor Advertising Headquarters: 6510 LBJ Freeway Suite 100 Dallas, TX 75240 Market: Dallas, TX Phone: (972) 239-5800 Email: info@albert-outdoor.com Albert Outdoor traces its origins back to the early 1960s when David Albert began building wooden multi-pole structures in the newly emerging suburbs for homebuilders and other businesses looking […]
Jeremy Male: Big cities are taking an increasing share of the media pie and that’s where we’re big
Here’s a summary of OUTFRONT CEO Jeremy Male’s comments yesterday Goldman Sachs Communacopia Conference. Outfront’s revenue growth is coming from big markets Big cities are taking increasing share of the media pie and that’s where we’re big…Our top 15 markets grew at a higher rate in Q2 than our overall […]
Former Prosecutor Klobuchar Calls Out Billboard Power in DEM Debate
By Ken Klein OAAA Executive Vice President, Government Affairs In the fog of the (long) 10-way presidential debate in Houston, out of home media (OOH) got a shout-out as an effective problem solver for crime fighters. “There was a kid named Byron Phillips that was shot on his front porch,” […]
Prismview’s Szczepaniak on Tariffs and Trends in Digital Billboard Design
Today’s podcast guest is Don Szczepaniak, President and CEO of Prismview, a Samsung Electronics company which manufactures indoor and outdoor display products including digital billboards. Don talks about what Prismview has done to reduce the impact of tariffs and trends in digital billboard design. To receive a free Prismview […]
Geopath Market Spotlight: Chattanooga
Did you know: Chattanooga is home to Tennessee’s largest mall – Hamilton Place Mall. Chattanooga was home to the first patented miniature golf course – Tom Thumb Golf – on Lookout Mountain. This week’s Geopath Market Spotlight focuses on the Chattanooga DMA. Infographics for the top DMAs and much more […]
Company of the Day: AdWay Signs
Company: Adway USA Markets: Nationwide Headquarters: Los Angeles. Email: NA Phone: 1-858-888-0362 Adway projects ads on the sides of personal and company vehicles. Adway was founded by USC Alum Sash Krylov and Trexton Todd. The company was founded in 2018 and has raised $3 million in two rounds from Watertower […]
Comments on Mistakes Sales Reps Make
Insider received lots of comments on David English’s mistakes out of home sales reps make. A big three account executive tells Insider that reps need to keep priorities straight: Not having a philosophical order of approaching business that puts the client’s goals first, the health of the company they work […]