Duck Duck Go is running a campaign on 2,245 billboards in the US and 2,261 billboards in Europe.  The campaign highlights the fact that DuckDuckGo gives users better privacy.  Click on the map below to see where the boards are located.

There’s a discussion at ycombinator over whether the ad should identify Duck Duck Go as a search engine.  Insider thinks the ad is simple but effective.  People will search out Duck Duck Go  if they want to learn more.  Do you think the ad is effective or should it have provided more details.  Let Insider know using the form below.

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