Other News

Regulatory Roundup – July 9, 2019

The Daily Tribune says that Bartow County, Georgia and the city of Cartersville are going to hold talks to iron out streamlined intergovernmental guidelines for digital billboards. The article quotes a county planner: “the City has one requirement, the County has another requirement and the State has a third requirement […]

80’s Nostalgia, Simba’s Return and the Mighty US Women’s Soccer Dynasty

By Rainbow Kirby, Clear Channel Outdoor.  Reprinted with permission from the Clear Channel Outdoor Blog. All they do is WIN, WIN, WIN. Of course, we’re referring to the U.S. Women’s National Soccer Team. Throughout their journey in the 2019 World Cup, powerful imagery of the team clad in bright red […]

Company of the Day – Trotter Outdoor

Company: Trotter Outdoor Headquarters: 342 Bridle Path Rd., Saluda SC 29138 Market: South Carolina Phone: 864.992.7057 Email: mtrotter@trotteroutdoor.com Matthew Trotter is the owner/operator of Trotter Outdoor.  Matthew’s father started the business 20 years ago.    The Company remains a family company, owned and operated with a mix of both static […]

Blackbird Media Wants to Expand

Last week Insider ran a story of Blackbird Media’s purchase of the iconic Atlanta sign from Mashburn Outdoor.  Insider talked with Blackbird Media Founder Chenault Sanders to learn more about the project. What’s the history of the Atlanta sign.  The permit for this non-conforming site came from a Settlement Agreement […]

Lamar Advertising Partners with iGotcha Media

Providing Touch-Screen Kiosks for Metro Vancouver’s Regional Transportation Authority TransLink iGotcha Media, a digital interactive studio specialized in building memorable screen-based customer experiences, today announced a partnership with Lamar Advertising, one of the largest outdoor advertising companies in the world, to provide touch-screen kiosks for TransLink, Metro Vancouver’s regional transportation […]

Geopath Market Spotlight: Dayton

Did you know: Dayton, Ohio is located within a 600 mile radius of 67% of the US population. There are 26 institutions of higher learning within Dayton, including medical, law and engineering schools. This week’s Geopath Market Spotlight focuses on the Dayton, Ohio DMA. Infographics for the top DMAs and […]

Company of the Day: Turner Outdoor

Company:  Turner Outdoor Advertising Markets: Texas Headquarters: 940 Eikel Street, New Braunfels, TX  78130 Phone: 830-609-SIGN Email: info@turneroutdooradvertising.com Turner outdoor advertising has been in South Central Texas for 28 years.  The company has 27 billboard structures located on I-55 between San Marcos and San Antonio.  Most of the billboards are […]

Out of Home Advertising Values June 2019

Insider was asked about Out of Home values.   Insider has seen average values of 4-6 times billboard revenue and 8-14 times billboard cashflow during a 30 year career lending to Out of Home. The three US public Out of Home advertising companies had a mean gross value of  5.1 times […]

Andrea Messimer Henley on Entering Out of Home and Being Nice to Installers

Adomni Sr Director of Sales Andrea Messimer Henley appeared on the Financially Speaking podcast in June.  Some of the highlights. On Adomni’s business model: What we’re doing at Adomni is offering sort of an MLS-list-your-billboard-inventory so its affordable, it’s easy to buy and it’s all in one platform… On entering […]