Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Other News
Spec’s Pun-filled Billboard Campaign in Houston
Our Mascot is a SPEC’s Object. Abstain From SPEC’s Until You’re 21, Time to Have the SPEC’s Talk, We’ve Got SPEC’s Appeal…. Spec’s Wine Spirits and Finer Foods is running a pun-based billboard campaign in Houston. The campaign is running on 56 static and 4 digital billboards through the end […]
Company of the Day: Universal Media Group
Company: Universal Media Markets: Nationwide Address: PO Box 68, Heber City, UT 84032 Phone: 866-950-3331 Universal media specializes in place based advertising in shopping malls. The company operates digital smart screen displays. Shawn Cohen is a co-founder and SVP. [wpforms id=”9787″] Paid Advertisement
Billboard Insider Classifieds July 13, 2019
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Rothfelder on Notice to a Sign Property Buyer
By Richard Rothfelder, Rothfelder and Falick Insider has published articles on providing prospective buyers of property encumbered by signs and leases with actual and constructive notice of the outdoor advertiser’s interests and including notice of the right of first refusal in billboard leases. Insider brought to my attention a […]
Talon Acquires Grand Visual Agency and QDOT Ad Tech Provider
As part of its continued international growth, Talon has extended its global independent OOH offering, with the addition of market leading digital OOH creative services specialist Grand Visual, and its digital OOH Ad tech provider QDOT. The strategic acquisition enables Talon to further enhance its abilities across the US and […]
Intersection Hires Crossin as West Coast Sales Director
LOS ANGELES — (July 11) — Continuing its rapid expansion across the region, Intersection, the leading smart cities technology and media company, today announced Eileen Crossin as the company’s new National Sales Director for the West Coast. Crossin will be based in Los Angeles, and charged with helping West Coast […]
Ubimo Adds Head of Practice for OOH Solutions
Over the past few years, OOH has been the only “traditional” ad format to experience steady growth. This grow this due in part to the rise of digital OOH (DOOH) media, and in part to the advent of better audience identification and targeting tools available to the sector. The rate […]
Company of the Day: Tyler Outdoor
Company: Tyler Outdoor Markets: Oklahoma. Headquarters: 5101 S. Shields Blvd, Oklahoma City, OK 73129 Phone: 405-616-5000 Tyler outdoor was founded in 1965 by Ralph Tyler. Tyler Outdoor owns 1,500 digital billboards, static billboards, bus benches and bus shelters in Oklahoma City, Edmond, Midwest City, Norman, Stillwater and Tulsa. Tyler Outdoor is […]
Jeremy Male on a changing sales model, the economics of digital conversions and Google and Facebook as competitors
Jeremy Male appeared last month at the Bernstein Future of Media conference. Here are the highlights. On a changing sales model We used to be sign sellers whereas now we engage with local advertisers in a much broader way. We talk about how out of home is going to work […]