The Foundation for Outdoor Advertising Research and Education (FOARE) has awarded scholarships to 11 students across the United States for the 2019-2020 academic year. This year, a record-breaking 160 applications were received. The recipients of the 2019-2020 FOARE scholarships: Joshua Cortez (Dallas, TX) was named the recipient of the $5,000 Allman […]
Company: Adams Outdoor Advertising Markets: Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia, Wisconsin Headquarters: 3801 Capital City Blvd., Lansing MI 48906 Phone: 770-333-0399 Adams Outdoor Advertising (AOA) operates an out of home plant in 7 eastern and midwestern states. Adams was founded by Steve Adams in 1983 and is […]
Yesterday Southeastern Sign owner Robert Wallace talked about getting started in the out of home business. Today he talks about sales, social media and how to find a good digital sign location. You’ve got a great website, you use video and you’re active on social media. I can only talk […]
By Nicole Randall OAAA Communications Senior Director OAAA is gearing up for a busy fall. Join OAAA and the OOH industry at the following ad events through the end of the year: Advertising Week New York September 23-26 | New York City newyork.advertisingweek.com This year at Advertising Week New York, […]
Posted by Jennifer Hurley on Sept 3, 2019 Smokey Bear, the face of the longest-running PSA campaign in United States history, turned 75 this August, continuing his legacy of bringing awareness to unwanted, human-caused fires in America. Smokey Bear’s wildfire prevention campaign has had a dramatic impact since its introduction in 1944, […]
Company: Admiral Outdoor Advertising, LLC Market: Duplin County, North Carolina. Headquarters: 5752 S. US Highway 117, PO Box 160, Wallace, NC 28466 Phone: 910-285-1047 Email: Info@admiraloutdoor.com Admiral Outdoor operates a billboard plant in Duplin County in eastern North Carolina. The company was started in 2006 when owner Pete Murphy was in […]
Robert Wallace owns Lynchburg VA headquartered Southeastern Sign Company. Robert represents the best of the new generation of entrepreneurs entering the out of home business. He’s got 4 structures with 8 digital faces in Lynchburg, Virginia. Today Insider talks with Robert about getting started in the business. How did […]
Today’s podcast guest is Ran Ben-Yair, President and CEO of the location intelligence company Ubimo. Ran discusses how to use data to target out of home audiences, mistakes out of home companies make when using data and whether google will enter out of home buying. Here are the highlights. Talk […]
The team behind JAJA Tequila is anything but traditional. Rather than matching the behemoth marketing dollars of their competitors and blowing their entire year’s budget on a single billboard in Soho, they opted instead for a guerilla outdoor and social strategy to create buzz around the up-and-coming brand. By poking fun […]
Did you know: Parkersburg is West Virginia’s third largest city. Parkersburg was originally named Newport when it was settled in the 18th century. This week’s Geopath Market Spotlight focuses on the Parkersburg DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT library. […]
