This month Daily Billboard thought we’d put some added sparkle into your September with these three glittering billboard examples trying to stand out with the help of glistening sequins, gemstones and eye-catchers. First up is a colorful special extension billboard for the sophomore season of The Masked Singer celebrity singing […]
Other News
Adam Owen on the 50:40:10 Rule
By Adam Owen, Owen Design Company. Whenever setting up your board, try to keep this simple ratio in mind. 50% image…40% call to action…10% information. A picture is worth 1,000 words so make sure it gets a dominant role in the art. Make your call to action simple and concise. […]
Company of the Day: Advert Outdoor
Company: Advert Outdoor Markets: Pennsylvania Address: PO Box 458, New Oxford, PA 17350 Email: josh@advertoutdoor.com Phone: 717-624-1688 Advert Outdoor was started in 2001 as a vehicle marketing and on-premise sign company. The company operates a billboard plant in Pennsylvania. [wpforms id=”9787″] Paid Advertisement
Billboard Insider Classifieds September 14, 2019
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Rothfelder on What’s Next After the Tennessee Ruling
Yesterday Insider reported that a Tennessee Appeals Court upheld a challenge to Tennessee’s out of home advertising rules. Insider talked with out of home attorney Richard Rothfelder about the opinion. Could the Supreme Court take up the case? This Supreme Court has been conservative and protective of First Amendment rights, […]
Stu Lee on Insuring Out of Home Installs
Out of home insurance expert Stuart Lee of Bassler Insurance answers a couple insurance questions today. Intersection placed a car atop a CTA station as part of an outdoor advertising campaign. Is this type of campaign covered under an out of home company’s general liability policy? An exposure like this […]
Joyce Outdoor Installs Scranton Wallscape
You don’t have to be a huge company in a mega market to use wallscapes. Joyce Outdoor developed this wallscape in the Scranton market, targeting the athletic facilities of Scranton Preparatory School. Insider talked with Joyce Outdoor’s Kevin Joyce. Who’s the advertiser? Geisinger, a major Pennsylvania healthcare company. They cobranded […]
PQ Media Projects Global Out of Home Growth of 8.5% in 2020
Global out-of-home (OOH) advertising revenues, including all digital, traditional and ambient media platforms, increased an estimated 7.5% to $55.99 billion in 2018, the fastest growth rate in 11 years, according to new research from PQ Media. Key industry growth drivers included an increase in live ad-supported updates during major global […]
Company of the Day: Ad-Trend
Company: Ad Trend, Inc. Markets: Kansas City Headquarters: 14450 S US 71 Hwy, Kansas City, MO 64147 Phone: 816-283-0600 Ad-Trend owns a static billboard plant with 125 faces in the Kansas City metro, St. Joseph, MO and surrounding communities. Ad-Trend was founded in 1983 by Jim Boeh and is the largest […]
Tennessee Appeals Court Upholds Challenge to State Billboard Law
A three-judge panel of US Sixth Court of Appeals upheld a federal trial court ruling that Tennessee’s billboard law is unconstitutional (William Thomas v. Clay Bright, decided September 11). A three-judge panel of the US Sixth Circuit Court of Appeals affirmed a federal trial court decision that Tennessee’s billboard control […]