Other News

North Carolina Senate Passes Billboard Bill

House Bill 645 has passed the North Carolina Senate with some changes and now goes back to the House for concurrence.  If the House concurs the Bill will go to the Governor for approval. Looks to Insider like the Bill makes some common sense changes to North Carolina’s billboard statutes […]

Is Your Case Study Strong Enough to Win A Media Plan Award?

The OOH Media Plan Awards program honors effective OOH media plans that maximize the synergies between media and creative strategies within an available budget. Eligibility Paid advertising campaigns displayed on OOH displays at some point between July 1, 2018 and June 30, 2019. Identical advertisements displayed during the previous year but […]

Company of the Day: Venture Outdoor

Company: Venture Outdoor Advertising Markets: Missouri Headquarters: 15664 Barton St., Overland Park, KS  66221 Phone: 913-730-8353 Venture Outdoor Advertising owns 62 billboard structures in Missouri.  The company was started in 2013 by Randy Jackson.  Prior to starting Venture, Jackson was a VP for CBS Outdoor in Los Angeles and a General Manager […]

Insider’s Thoughts On Clear Channel’s Stock Offering

Clear Channel Outdoor Holdings, Inc. announced this week plans for underwriting a public offering of 100 million shares of their common stock.  After reviewing the prospectus, Insider thought it would be worthwhile to pass along some thoughts. Use of Proceeds Insider has written about CCO’s high leverage.  The good news […]

How to Find Employees

How do you find good out of home advertising employees when unemployment is at a 50 year low?  Three ideas. Use Your Billboards “How do billboard companies advertise billboard jobs?  Billboards” says the headline of a Statesman article on how Reagan Outdoor is advertising for installers on its billboards in […]

FAQs About Cannabis Advertising

By Nick Levi, OAAA Legislative Intern As more states legalize cannabis, OAAA has assembled advertising regulations (which vary state to state). If you have questions about specific rules governing cannabis marketing, let us know (kyoakum@oaaa.org). Meanwhile, here are answers to commonly asked questions about this new sales category: 1. What […]

Company of the Day – Visual Outdoor

Company: Visual Outdoor, LLC Headquarters:  379 Bee Tree Ln.  Blairsville, GA 30512 Markets:  Northeast Georgia, Western North Carolina, and Eastern Tennessee Phone: (706) 745-9322 Visual Outdoor Advertising is owned by Terry Poteete and operates in the fast growing areas of Northeast Georgia, Western North Carolina, and Eastern Tennessee. They own and […]

New and Noted: Hollywood Billboards, Autonomous Car Delays and Pay for Engagement

Everyone wants a billboard to promote their Emmy chances says Hollywood Reporter.  Good news for Clear Channel Outdoor, OUTFRONT Media, Ace Outdoor and the other Sunset Strip and LA operators.  Space on the Sunset Strip is now worth $75,000-150,000 for 4 weeks. Hold the Hype on autonomous cars says the […]

Lightking Scores 2nd Largest High School Video Scoreboard in US

Patented Air Series product critical to winning bid for a 30’x60’ video scoreboard at Zachary High School, a leading football program in Louisiana (DORAL, FL. – July 23, 2019)  Lightking™, the innovation-driven outdoor LED screen manufacturer, announced that its patented lightweight, vented Air Series LED board was chosen for the […]

Jared Johnson Joins Media Resources

Media Resources is proud to announce the addition of Jared Johnson to our Digital LED Display division where his concentration will be DOOH. Media Resources was founded by Outdoor Advertising veterans, and Jared is a true billboard guy with two decades of local, regional and national experience. Asked why he […]