Other News

Watchfire Integrates with Blip

DANVILLE, Ill. — (November 5, 2019) — Watchfire Signs, a leading manufacturer of digital billboards and LED displays, today announced a partnership with Blip that will allow users of Watchfire’s Ignite software to enable Blip with a single click. Blip is the highest performing self-serve marketplace for small business advertisers in the United […]

Clear Channel Integrates with Broadsign Programmatic Buying

MONTREAL, Canada and New York, NY — November 5, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor (NYSE: CCO), one of the world’s largest OOH providers, today announced a new partnership that enables brands to tap CCO’s U.S. DOOH inventory via Broadsign’s programmatic supply-side […]

Geopath Market Spotlight: Cedar Rapids

Did you know: Cedar Rapids is the 2nd largest city in Iowa with just under 130,000 residents. Cedar Rapids is the hometown to actors Elijah Wood, Ashton Kutcher, Ron Livingston, Bobby Driscoll and Michael Emerson. This week’s Geopath Market Spotlight focuses on the Cedar Rapids, Iowa DMA.  Infographics for the […]

Company of the Day: Bella Outdoor

Company: Bella Outdoor Markets:  Montana Headquarters: PO Box 50119, Billings, MT Phone: 406-671-6155 Email: Bellaoutdoor@bresnan.net Joe and Jenifer Mancuso Bella Outdoor was started in 2007 by Joe and Jenifer Mancuso.  The company operates a billboard plant  around Billings in Yellowstone, Carbon and Stillwater counties.     The company was the subject of a 2009 Billings Gazette […]

OUTFRONT Revenue up 12% in 3Q 2019

“A noteworthy performance for our company driven by digitization, sales execution and the growing importance of out of home in advertisers’ media mix” was how Outfront CEO introduced third quarter 2019 earnings. Here are the highlights from the third quarter 2019 earnings release and earnings deck. Revenues grew 12% to […]

LA Metro Unveils Digital Sign Art Series on A Line

With the reopening of the full A Line, the Los Angeles County Metropolitan Transportation Authority (Metro) will unveil new digital amenities, including a digital communications and advertising network and its new digital art portrait series as part of Metro’s “New Blue” rail line improvements. Customers riding the newly dubbed A […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Company of the Day – Bedgood Outdoor Advertising

Company: Bedgood Outdoor Advertising Markets: Greater Charlotte Area, North Carolina Headquarters: 509 Bentley Court, Belmont, NC  28012 Phone:  704-825-8579 Email: parrochie@aol.com Bedgood Outdoor Advertising is a Belmont based billboard company proudly serving the Charlotte and Gastonia market since 1985.  Bedgood Outdoor Advertising had the first Digital board in Charlotte. All the […]

Billboard Legal: You Can’t Enforce An Illegal Lease

You can’t enforce terms of an illegal lease.  That’s the lesson of Kunz dba Primark Outdoor v. Lobo Lodge.  Here are the facts. In December 1990 Donrey Outdoor Advertising (“Donrey”) and Lobo Lodge, Inc (“Lobo Lodge”) entered into two ten year leases to permit Donrey to place billboards on land […]

A Marriage Proposal Via a Billboard

A Baltimore man used a billboard to make a marriage proposal.  He popped the question in front of a billboard which said “Allison Haley, will you marry me? – Juan Carlos Puga.”   Puga rented the Clear Channel Outdoor poster for $500. Insider’s take:  All smiles here, but marriage proposals on […]