“More and more regulatory authorities are requiring a lighting analysis for digital sign permitting. I was getting 1 request a month a year ago. Now I get 4-5 a month.” – Daktronics lighting expert Eric Johnson on the importance of lighting studies at a recent IBOUSA show. One of the […]
Other News
Scenic LA’s New Focus
LA’s Coalition to Ban Billboard Blight is rebranding to Scenic Los Angeles. Looks like they’ve decided to take on LA’s wildposters. Here’s the notice. [wpforms id=”9787″] Paid Advertisement
OOH Trends in 2020
The annual OAAA Trends webinar is the most popular of the OAAA webinar series, and “2020 OOH Trends” was presented this Wednesday, February 5. If you are an OAAA member and missed the presentation you can visit the OAAA Webinar Library where you can access the presentation deck and the […]
3 of a Kind: For Your Consideration
In recent times the streets and skies of La La Land are becoming increasingly filled with ‘For your consideration’ outdoor ad campaigns for television shows, recording artists and motion pictures, especially at this time of year with industry awards shows like the Golden Globes, the Screen Actors Guild Awards, the […]
Company of the Day: Connell Outdoor
Company: Connell Outdoor Market: Las Vegas Headquarters: 5242 Swenson Street, Las Vegas, NV 89119 Phone: 792-795-0555 Connell Outdoor has billboard locations in tourist and local corridors in Las Vegas.In addition to its billboard operation in Las Vegas, Connell Outdoor has a sister company, Shore Sign Service located in Atlantic City, New Jersey. Jessica Connell […]
The Sign Which Created the Fuss in Tennessee
See the billboard in the picture? It started the Thomas v Bright challenge to Tennessee’s billboard rules. The site is a vacant lot next to I-40 in Memphis Tennessee. William Thomas tried to get a permit for a billboard on the site, was denied because of spacing restrictions and […]
Amortization in Wenatchee
Amortization refers to the practice of forcing a billboard company to remove a billboard after an arbitrary period of time without compensation for the loss. Amortization has reared its ugly head in Wenatchee, Washington. In November the city of Wenatchee sent a letter to the city’s out of home companies […]
Watchfire Scholarship for Digital Billboard Content
DANVILLE, Ill. — (February 4, 2019) — Watchfire Signs, a leading manufacturer of LED virtual scoreboards and video boards, is offering a scholarship to recognize a high school student who develops inspiring content for high school Watchfire video scoreboards or displays. Click to Tweet. The Fired Up Watchfire Scholarship will […]
Company of the Day – Crossroads Outdoor
Company: Crossroads Digital Outdoor Headquarters: 200 N. Washington Sq, Suite 400 Lansing, MI 48933 Market: Michigan Phone: 231.683.4224 Email: info@crossroadsoutdoor.com Crossroads Outdoor, also known as Crossroads Digital Outdoor, L.L.C. is a Michigan, family-run billboard advertising company. Their focus remains on serving clients advertising needs with the help of digital billboard placement and […]
Broadsign and Admobilize Provide AI to DOOH
Miami, FL and Montreal, CA — February 5, 2020 — AdMobilize, the world’s #1 audience intelligence company powering DOOH networks with real time, fully-anonymous AI, and Broadsign, the leading digital out-of-home (DOOH) marketing technology platform, today announced a partnership to provide DOOH networks with integrated audience measurement solutions. With this […]