Other News

Senior Debt at OUTFRONT, Lamar, Clear Channel and Link Media

This week OUTFRONT Media issued $500 million of 4.625% senior notes to retire $450 million of 5.875% notes. Insider thought you might want to see how this note issue stacks up with the senior debt of the other public out of home companies.  As you can see from the debt […]

Rothfelder on Reed, Auspro and Thomas

On November 6, 2019, the U.S. Court of Appeals for the Sixth Circuit denied the petition for rehearing en banc in Thomas vs. Bright. In doing so, the Federal Appellate Court set the stage for an appeal to the U.S. Supreme Court, or more likely, to a legislative fix of […]

LED Billboards Can Be Thoughtful Neighbors

In September Insider heard Eric Johnson speak at the IBOUSA show on LED light emissions.  Insider asked Johnson to talk about the role lighting analysis plays in digital billboard design and siting.  By Eric Johnson, Applications Engineer, Daktronics, Eric.Johnson@daktronics.com Digital billboards are often a source of scrutiny, especially when they […]

OUTFRONT Announces Pricing Of Senior Notes Offering

OUTFRONT announced this week that two of its wholly-owned subsidiaries priced a private offering of $500.0 million in aggregate principal amount of 4.625% Senior Notes due 2030 (the “notes”). The notes are to be sold at an issue price of 100.0% of the principal amount. The offering is expected to […]

Company of the Day – BeSeen Outdoor

Company: BeSeen Outdoor Headquarters: 2001 Cook Street, Brunswick, GA 31520 Market: Southeastern Georgia Phone: 912.289.2235 Email: BeSeen Outdoor, Inc was founded by Joe Fendig and Ben Jones. Between the two, BeSeen Outdoor, Inc. offers over 25 years of experience in the outdoor advertising industry, owning and operating advertising structures in Southeast Georgia […]

Link Media Revenue up 91% in 3Q 2019

Link Media Outdoor, the wholly owned subsidiary of Boston Omaha, is growing via acquisitions.    Here are third quarter 2019 financials for Link Media Outdoor which Insider pulled from Boston Omaha’s 3rd quarter 2019 10-Q. Billboard revenues increased by 91% to $7.2 million for the three months ended September 30, […]

Dave Etherington: “Privacy in the public space should be held to a higher standard.”

­­­ Today’s podcast guest is Dave Etherington, the Chief Commercial Officer of Place Exchange.  Place Exchange is a programmatic out of home advertising platform spun off by Intersection approximately 2 years ago.  Dave talks about programmatic exchanges, privacy and whether static billboards can be sold programmatically. Give an overview of […]

News Publishers Seek Subscribers with OOH

  Marquee publishers The Wall Street Journal (WSJ) and The New York Times (NYT) are using OOH and other media to boost subscriptions. These sophisticated campaigns showcase key points about the changing media marketplace: Ad revenue for top newspaper brands like WSJ and NYT is softening while subscription revenue is up Mainline traditional media […]

Geopath Market Spotlight: Colorado Springs

Did you know: Downtown Colorado Springs north-south streets are named after mountain rangers and east-west streets are names after rivers. Pike Peak, elevation 14,115 feet, lies 12 miles west of Colorado Springs. This week’s Geopath Market Spotlight focuses on the Colorado Springs, Colorado DMA.  Infographics for the top DMAs and […]

Company of the Day: Benchmark Outdoor

Company: Benchmark Outdoor Advertising Markets:  Texas Headquarters:  2813 Ted Circle, Harlingen, TX  78550 Phone: 956-428-7446 Email: info@benchmarkoutdoor.com Benchmark outdoor operates static billboards on highways between Brownsville and McAllen Texas.  The company has two digital billboards located at the southbound exit for Ed Carey in Harlingen, Texas and the Texas Avenue Exit […]