Insider’s Take: Insider believes that there is always something to learn when those outside our industry evaluate the industry. Thanks to Arturo Neto, who wrote this article and The Belgian Dentist who produced this article for Seeking Alpha. We have focused on their comparison of Lamar and Outfront, the industries […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
New York, NY, November 14, 2019 – Vistar Media, the global leader in programmatic technology for digital out-of-home (DOOH), today announced it was awarded “Best Advertising Platform” for the 2019 Street Fight Innovator Awards. Vistar Media was selected for its demand-side platform (DSP) that unifies workflows for buying DOOH and offers […]
Company: Big Easy Billboards Market: Louisiana Address: 400 Poydras, Suite 900, New Orleans, LA 70130 Phone: 504-930-4161 Email: info@bigeasybillboards.com Big Easy Billboards operates a a fleet of mobile billboard trucks in Louisiana. The company is owned by KL Media Group and is a member of the OAAA. [wpforms id=”9787″] Paid […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
William Eccleshare talked about Clear Channel Outdoor’s growth prospects, plans to reduce leverage and China at the Morgan Stanley Technology, Media and Telecom Conference this week. A selection of his comments. On out of home’s growth prospects. We see outdoor as being a GDP plus performer…Nothing that I can see…in […]
Last week Insider did a post on Durden Outdoor’s conference room. We received lots of conference room pics. Here are our favorites. Roland Digital Media’s Cookeville, TN office is filled with old ad memorabilia. The conference room table was originally an off-premise billboard. It advertised the Jaycees world championship rodeo […]
Responding to consumer interest in privacy, tech brands are using out of home (OOH) media to communicate their respect for privacy. Public opinion research shows strong support among Americans for privacy rights. At the same time, consumers appreciate conveniences of instant communication and sharing, mapping, online shopping, anti-theft devices, and […]
As Los Angeles can be described as the epitome of car culture, it’s no wonder that some advertisers use motoring-themed designs to catch commuters attention. Here are three examples of billboards using vehicle license plate concepts to help their messages stand out. First up is this attention-grabbing cause-related ‘GNTRIFIED’ ad creative […]
Company: Bender Billboard Markets: New Mexico Phone: 575-390-3950 Email: BenderBillboard@live.com Bender Billboard operates a billboard plant in Hobbs, New Mexico, including a digital billboard and and a trivision. Bobby Pennell is the firm’s owner and president. The firm was the subject of a September 2009 Signs of the Times article. [wpforms id=”9787″] […]
