Other News

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Company of the Day: BPS Outdoor

Company: BPS Outdoor Markets: Southern Georgia, Northern Florida Headquarters: PO Box 47, 807 West Second Street, Tifton, GA  31794 Phone:  (229)382-6060 BPS outdoor owns billboards in Southern Georgia  and Northern Florida.  The company was started in February 1999.  Carl Hutchinson is the firm’s General Manager. [wpforms id=”9787″] Paid Advertisement

Billboard Insider Classifieds November 30, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

US Out of Home Revenues Outpace Economy Again

US Out of home revenues have outpaced the US economy for four straight quarters as you can see in the chart below.  In the third quarter of 2019 out of home revenues grew almost twice as fast as the US economy. What accounts for the increase?  A transfer of ad […]

A Warning Letter from the Apple Capital?

Insider received the following letter, dated November 22nd, by way of a Washington State owner/operator.  It is a quick read and Insider would suggest you take a second to read it through. In the correspondence the City of Wenatchee shares: They are reaching out to all billboard operators within the […]

Company of the Day: Blanning Outdoor

Company: Blanning Company Markets: Tennessee, Mississippi Headquarters: 1600 Fair House Road, Spring Hill, TN  37174 Phone: 615-587-5969 The Blanning Company owns over 160 billboard structures in Tennessee and Mississippi.  Keith Howell is the company’s managing member.  The company is an operator associate in the IBOUSA. Whose digital signs do you use and what have […]

Consider This: Creating Opportunities To Be Thankful For

By Anna Bager, OAAA President & CEO As we gather together this Thanksgiving, OOH advertising has much to be thankful for. Out of home is booming, OAAA members are notching record sales, and our medium is in a better position today than it has ever been. Some of this success […]

Happy Thanksgiving from Billboard Insider

We’re taking tomorrow off for Thanksgiving.  Billboard Insider has lots to be thankful for: To Outfront Media Real Estate rep Shelli Bergren for being Billboard Insider’s first newsletter subscriber. To Midwood Signs Ron Guercio for being Billboard Insider’s most recent and 2,520th newsletter subscriber. To OAAA President and CEO Anna […]

IG Launches DOOH Branding Channel in London

London, UK (November 26th, 2019) – Today, IG, the leading UK-based financial trading company, has launched a digital Out of Home (DOOH) branding channel to bring breaking news to commuters in the city. A DOOH media first for the financial sector, this long-term initiative is booked to run on JCDecaux’s […]

Geopath Market Spotlight: Monroe/El Dorado

Did you know: Monroe is the eight largest city in Louisiana. El Dorado has a rich history as an oil “boom town” in the 1920’s. This week’s Geopath market spotlight focuses on the Monroe, Louisiana, El Dorado, Arkansas DMA. Infographics for the top DMAs and much more are available to […]