Other News

Circle Graphics, Inc. Hires Rod Rackley as President of OOH Division

LONGMONT, CO, December 18, 2019—Circle Graphics, Inc., the world’s largest producer of grand and large-format digital graphics, today announced that Rod Rackley has been named the new President of the company’s OOH Division. Rackley has more than 20 years of senior management experience, including almost a decade as Circle Graphic’s […]

Company of the Day – Burelz Billboards

Company:  Burelz Billboards Markets: Memphis & Nashville, TN Headquarters:   5587 Murray Avenue Suite 104, Memphis TN 38119 Phone: 901.289.5951 Email: dburing@aol.com David Buring owns Burelz Outdoor which operates 9 digital faces and 2 tri-visions and one static in Memphis and Nashville Tennessee. David started his first outdoor company in 1992 […]

John Barrett on 6-8 Second Digital Flips

Insider posted yesterday on the regulatory history of the 6-8 second digital sign flip.  Barrett Outdoor’s John Barrett – who’s been in the industry longer than most of us – says this: It is frightening as I get older to discover how often I have ended up as one of […]

Consider This: Creativity is OOH’s Competitive Advantage

By Anna Bager OAAA President & CEO Whenever I talk to advertisers and agencies they often ask me the same question. “Why out of home?” And “why now?” My answer is simple. OOH is on the move, it’s growing faster than any other traditional advertising platform, and it is breaking […]

Daktronics Announces New Digital Billboard Technology Backed by Improved Support

BROOKINGS, S.D., Dec. 17, 2019 (GLOBE NEWSWIRE) — Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announces the DB-6500, the latest addition to their DB-6000 LED digital billboard series. The Out of Home industry-standard 400 by 400-millimeter module features neighborhood-friendly emissions standards, a 10-year brightness guarantee, 12-year parts support and diagnostic information through System […]

New Digital Sign for 101 Marietta Street in Atlanta

ATLANTA (December 16, 2019) – The Dilweg Companies along with their partner BIG Outdoor recently unveiled the installation of the long-awaited spectacular signage package at 101 Marietta Street in Downtown Atlanta, marking a significant milestone for the recently established Atlanta Arts & Entertainment District (AAED) that will help energize and […]

Company of the Day: Bullfrog Outdoor

Company:  Bullfrog Outdoor Markets:  Michigan, Indiana Headquarters:  Fort Wayne, Indiana. Phone:  260-625-JUMP Bullfrog Outdoor owns a 45 structure, 110 face out of home plant around Ft Wayne.  The company was founded by Charlie MacIntyre in 1998 after a successful career with 3M in Chicago and Fort Wayne.  Charlie is President of the IBOUSA […]

Daktronics on Where 6-8 Second Flips Come From

Newman Outdoor’s Brett Waldera asked Insider the following question: I am looking for some documentation for the suggested ad display time on a digital billboard.  I have heard somewhere that the industry standard is 7 seconds…but I can’t seem to find any documentation… Insider posed the question to Roger Brown, […]

Group M’s Brian Wieser Says Out of Home is the Only Really Healthy Medium

Group M’s Brian Weiser referred to out of home on last week’s Borrell’s Local Marketing Trends Podcast.  Here’s what he said. On how tech companies are driving US advertising 2019 and 2020 are still benefiting primarily from the digital first, digital endemic based advertisers.  So it’s Facebook – the marketer, […]

IBOUSA is 200+ Companies and 67,000 Faces

IBOUSA is a networking group of OOH Independent Operators across the United States that functions on a not-for-profit basis to benefit OOH businesses.  IBOUSA was created to help Independent Operators, similar to the ways that our great country was born, by neighbors helping neighbors. “We are growing past 200 companies […]