What can we say about out of home stocks? The last quarter belonged to Clear Channel Outdoor. The last year belonged to OUTFRONT. The last five years belonged to Lamar. Here’s the data. Last quarter (3 months ended December 31, 2019) Clear Channel Outdoor up 15%. Lamar up 10%. The […]
Someone asked Insider why there are still trivisions in a digital world. The answer is simple. Regulations. Yesterday, Insider passed a pair of Lamar trivisions along the West Seattle Freeway. The signs sit next to a busy freeway. Why aren’t they digital? Because Seattle prohibits digital billboards. Digital billboards on […]
Company: Carter Outdoor Advertising Markets: Arkansas Headquarters: 23111 Interstate 30, Bryant, Arkansas 72022 Phone: 501-847-3444 Email: lmwooten@aol.com Carter Outdoor Advertising operates a billboard plant with over 400 faces in Central Arkansas and surrounding areas. Leah Carter is the firm’s owner administrator. The company’s billboards vary from 10 by 20 to 14 by 48. […]
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A newly installed wind turbine came apart and took out a digital billboard in New York yesterday. You can read about the accident and watch video of the digital billboard falling on the Eyewitness News website. Insider’s take: Insider guesses that the wind turbine company will ultimately be liable but […]
Next week Billboard Insider will release updated out of home website rankings. Today Starting Gate Marketing’s Steve Crayne talks about how to design an effective out of home company website. How did you get involved in designing out of home company websites? I was introduced to the OOH industry by […]
Did you know: The Tri-Cities is the region comprising the cities of Kingsport, Johnson City and Bristol in Northeast Tennessee and Southwest Virginia. Tri-Cities, Tennessee/Virginia is in the 99th largest DMA in the United States with a population of approximately 708,225. This week’s Geopath market spotlight focuses on the Tri-Cities, […]
Company: Carter Outdoor Market: Florida Headquarters: PO Box 3648, North Fort Meyers, Florida 33918 Phone: 239-543-1110 Email: info@carteroutdoor.com Carter Outdoor was founded in 1956 and has 300 billboard locations in Southern Florida. The firm’s plant consist primarily of 10.6 by 36 monopole billboards in the Fort Myers/Naples area and 14 by 48 monopole […]
A billboard campaign helped to lead a movement warning motorists about I-80 bridge safety, stoking public-safety fears and ultimately convincing state lawmakers of the need to approve a $45 billion infrastructure plan in 2019. The Chicago Tribune ranked the billboard campaign as “among the top political stories of the year, […]
West Virginia out of home executive Jack Kenna Arnett passed away on December 24, 2019. Arnett worked for Kanawha Valley Advertising for 44 years, rising to the post of Executive Vice President and General Manager. He was also an owner of Allegheny Poster Advertising Company. Arnett was active in the […]
