Urban IQ, a leading independent DSP (Demand Side Platform) in Digital Out of Home advertising, today announced that 20 year advertising veteran Scott Nemeroff has joined the company as National Sales Director. Most recently he was a Senior National Account Manager for AllOver Media, a leading OOH media owner. Nemeroff […]
Other News
Wrapify Launches Boost Platform For OOH Transit Media Providers And Operators
Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, today announced a first-of-its-kind product for the transit media space with the launch of its Boost Platform, turning a moving out-of-home (OOH) ad placement into digital and physical retargeting with full attribution and measurement. Historically, transit OOH […]
Geopath reports distance travelled remains 95% of normal.
Geopath’s 8/6/20 Mobility update reports that traffic for the week of July 28-August 2 is 95% of normal. Here’s the US weighted average for daily miles travelled. [wpforms id=”9787″] Paid Advertisement
Company of the Day: Lockwood Outdoor
Company: Lockwood Outdoor Markets: South Carolina Address: PO Box 202, Huger, South Carolina 29450 Email: info@lockwoodoutdoor.com Phone: 843-860-7325 Lockwood Outdoor operates a pair of digital billboards in the Charleston, South Carolina market. Insider talked with CEO and Founder Rodney Lockwood. How did you get into the out of home business? […]
OUTFRONT Revenue Down 49% in 2Q 2020
OUTFRONT’s urban and transit plant had a 49% drop in revenue and cashflow during the second quarter of 2020 and CEO Jeremy Male expect third quarter revenues to be down 35-40% from the prior year. Here are the results from the OUTFRONT earnings release, OUTFRONT investor presentation and OUTFRONT earnings call. […]
Lamar Declines Billboard Ads in Spokane
The Spokesman Review reports that Lamar has removed controversial anti mask billboards in Spokane paid for by the John Birch society. “The community was not super happy with that message. We try to stay away from anything that is far too offensive to the public,” says Lamar Spokane VP and […]
Eurosport and Ocean Outdoor revisit Olympic Games London 2012 on Piccadilly Lights
London, UK: On August 9th at 12 noon, Eurosport, Home of the Olympics in Europe* and Ocean Outdoor, an official partner of the British Olympic Association, mark what would have been the Closing Ceremony of Olympic Games Tokyo 2020 by reliving the historic Olympic Games London 2012 on the Piccadilly […]
Company of the Day – LURE Outdoor
Company: LURE Outdoor Headquarters: 811 Lexington Avenue, New York NY 10065 Market: Greater New York City Founded in 2013, LURE outdoor serves the greater New York City with a simple concept, “to place your ads where people will see them.” The do this by providing two products: Street Sheets A […]
BPS Outdoor Advertising Sells Assets
Marty Williamson represented BPS Outdoor has they closed on their sale over 600 faces in Georgia and Florida. Insider visited with Marty on the transaction. Can you tell us about the ownership group for BPS Outdoor? BPS Outdoor Advertising was started in 1987 by Paul Fulwood III, who owned a […]
PJ Solomon bullish on out of home
PJ Solomon issued its 2020 advertising trends reports yesterday. Here’s a page from the report summarizing 2020 forecasts for out of home. Industry revenues will be down 15-20% in 2020. OUTFRONT and Clear Channel Outdoor will be hit harder than Lamar because they have more concentration in international, urban, transit […]
























