Other News

Vistar Canadian Programmatic Spend up 228%

NEW YORK & TORONTO – January 29, 2020  – With rapid advancements in targeting and measurement, and a surging interest in buying DOOH, the programmatic OOH industry is on track for rapid growth in 2020. Vistar Media, the leading programmatic technology provider for digital out-of-home, is helping accelerate that growth […]

Company of the Day – Compass Outdoor

Company: Compass Outdoor Headquarters: 2725 Parleys Way Suite 120, Salt Lake City, UT 84109 Markets: Utah & Idaho Phone: 385.355.1510 Email:  dave@compassbillboards.com Compass Billboards is an outdoor advertising company located in Salt Lake City, UT selling billboard and ad space across Utah and Idaho. Their product lines include static and […]

Clear Channel Outdoor Transforms 1,300 Displays to Premiere Panels

New York, NY – Clear Channel Outdoor Holdings, Inc. (CCO) (NYSE: CCO), one of the world’s largest outdoor advertising companies, recently debuted over 1,300 new visually-striking, printed out-of-home (OOH) displays across its small, mid and large U.S. market footprint. CCO’s transformed “Premiere Panels” bring nearly bulletin-size media down-to-earth for even […]

Neil Bell on Ad Contract Renewals

By Neil Bell, Owner, New South Outdoor Most outdoor operators I know are committed to the success of their advertiser’s billboard campaigns. We understand it is imperative that we get them a return on their advertising investment. Otherwise, we can forget about getting that renewal. Sometimes though, we put the […]

Knowing Your Passion

Jennifer Carter, Director Of Client Partnerships at Wilkins Media Have you ever had a Jerry McGuire moment you wanted to share with the world? The epiphanies that come from making wrong choices often give us clarity. That clarity was realized for me when I left the OOH industry for a […]

Company of the Day: Coastal Outdoor Advertising

Company: Coastal Outdoor Advertising Markets: New Jersey Headquarters: PO  Box 632, Far Hills, NJ  07391 Phone: 908-378-5464 Email: info@coastaloutdoor.com Coastal Outdoor Advertising operates a billboard plant with 12 high profile bulletin faces across highly traveled streets and expressways in New Jersey. The company is owned by Frank Nataro.  Nataro has been in the outdoor […]

Who Borrows at What Rate

This week Lamar refinanced its 5 3/8% notes with 3 3/4%  and 4% notes  Here’s a table showing borrowing costs for the public out of home companies.  Over the past year Lamar has cut borrowing costs by almost 200 basis points by a series of refinancings.  The table shows that […]

Blip and Cedric Bernard Partner to Form Adkom

Insider’s take: Here’s a promising development to bring large national advertisers onto the Blip self service out of home advertising platform. New York (January 27, 2020) – Cedric Bernard, ex co-CEO of Kinetic North America, has partnered with Blip, North America’s most successful self-serve OOH advertising marketplace, to form the […]

Branded Cities Appoints Kronengold as Chief Brand Officer

NEW YORK– Branded Cities today announced that it has named Vivien Kronengold as the Chief Brand Officer, a newly created position, reporting directly to Vaibhav Gupta, EVP/Chief Operating Officer.   Ms. Kronengold will be responsible for driving initiatives that re-position the company beyond OOH, as a premier, full-service sales, marketing and […]