NEW YORK & TORONTO – January 29, 2020 – With rapid advancements in targeting and measurement, and a surging interest in buying DOOH, the programmatic OOH industry is on track for rapid growth in 2020. Vistar Media, the leading programmatic technology provider for digital out-of-home, is helping accelerate that growth […]
Other News
Company of the Day – Compass Outdoor
Company: Compass Outdoor Headquarters: 2725 Parleys Way Suite 120, Salt Lake City, UT 84109 Markets: Utah & Idaho Phone: 385.355.1510 Email: dave@compassbillboards.com Compass Billboards is an outdoor advertising company located in Salt Lake City, UT selling billboard and ad space across Utah and Idaho. Their product lines include static and […]
Clear Channel Outdoor Transforms 1,300 Displays to Premiere Panels
New York, NY – Clear Channel Outdoor Holdings, Inc. (CCO) (NYSE: CCO), one of the world’s largest outdoor advertising companies, recently debuted over 1,300 new visually-striking, printed out-of-home (OOH) displays across its small, mid and large U.S. market footprint. CCO’s transformed “Premiere Panels” bring nearly bulletin-size media down-to-earth for even […]
Neil Bell on Ad Contract Renewals
By Neil Bell, Owner, New South Outdoor Most outdoor operators I know are committed to the success of their advertiser’s billboard campaigns. We understand it is imperative that we get them a return on their advertising investment. Otherwise, we can forget about getting that renewal. Sometimes though, we put the […]
Knowing Your Passion
Jennifer Carter, Director Of Client Partnerships at Wilkins Media Have you ever had a Jerry McGuire moment you wanted to share with the world? The epiphanies that come from making wrong choices often give us clarity. That clarity was realized for me when I left the OOH industry for a […]
State Says Proposed Watertown Digital Signs Violate Highway Beautification Act
NNY360 and wwnytv.com report that Watertown NY and the State of New York are at odds over a plan to put two digital billboards on the Court Street Building in Watertown. The State DOT says the sign will violate the Highway Beautification Act because the sign is along Black River […]
Company of the Day: Coastal Outdoor Advertising
Company: Coastal Outdoor Advertising Markets: New Jersey Headquarters: PO Box 632, Far Hills, NJ 07391 Phone: 908-378-5464 Email: info@coastaloutdoor.com Coastal Outdoor Advertising operates a billboard plant with 12 high profile bulletin faces across highly traveled streets and expressways in New Jersey. The company is owned by Frank Nataro. Nataro has been in the outdoor […]
Who Borrows at What Rate
This week Lamar refinanced its 5 3/8% notes with 3 3/4% and 4% notes Here’s a table showing borrowing costs for the public out of home companies. Over the past year Lamar has cut borrowing costs by almost 200 basis points by a series of refinancings. The table shows that […]
Blip and Cedric Bernard Partner to Form Adkom
Insider’s take: Here’s a promising development to bring large national advertisers onto the Blip self service out of home advertising platform. New York (January 27, 2020) – Cedric Bernard, ex co-CEO of Kinetic North America, has partnered with Blip, North America’s most successful self-serve OOH advertising marketplace, to form the […]
Branded Cities Appoints Kronengold as Chief Brand Officer
NEW YORK– Branded Cities today announced that it has named Vivien Kronengold as the Chief Brand Officer, a newly created position, reporting directly to Vaibhav Gupta, EVP/Chief Operating Officer. Ms. Kronengold will be responsible for driving initiatives that re-position the company beyond OOH, as a premier, full-service sales, marketing and […]