Most advertisers invest in social media to generate consumer engagement, prospects and sales, while others pay for social media exposure because their competitors appear in the platforms. OOH delivers on these same metrics, but often with improved results (source: Nielsen): OOH reaches 90% of US travelers ages 16+ in […]
Company: Dusty’s Outdoor Media Markets: Illinois, Tennessee, Kentucky, Indiana, Missouri Headquarters: 1207 Network Center Blvd, Suite 3C, Effingham, IL 62401. Phone: 1-866-59-DUSTY Dusty’s operates a billboard plant with over 500 faces in five mid-western states. Founded in 2001, Dusty’s initial growth came from nearly a dozen acquisitions. In 2019, Dusty’s grew their face-count by 25%, […]
Billboard Insider has sorted 368 US out of home companies based on their bulletin, poster and wall faces. We assembled the list by canvassing out of home websites or talking to company execs. A face is a face is a face so a digital face or a spectacular get the […]
Here’s the chatter about Coronavirus and out of home. The GO2020 Out of Home Media Conference and Expo: Group M’s Brian Wieser quoted in Axios: Outdoor advertising “may be worse off with lower levels of foot traffic in many places.” William Eccleshare, Clear Channel Outdoor Global CEO on last week’s […]
BROOKINGS, S.D., Feb. 28, 2020 (GLOBE NEWSWIRE) — Daktronics (DAKT) (NASDAQ-DAKT) of Brookings, South Dakota, announces it has participated in a Series A investment round in X Display Company (XDC). XDC creates and owns leading intellectual property (IP) and capabilities in microLED mass transfer technology. Series A investments will support XDC’s further […]
Tomorrow the Chattanooga city council will vote on an ordinance instituting a 180 day moratorium on accepting and processing permits for new outdoor advertising signs or permits for the conversion of static billboards to digital billboards. The moratorium says that the city’s sign ordinance is modeled in part on the […]
Company: Eastern Outdoor Markets: Maryland, Washington, DC. Headquarters: 7115 Rockridge Road, Baltimore, MD 21207 Phone: 410-464-4440 Email: info@easternoutdoor.net Eastern Outdoor is an independently owned outdoor advertising company which specializes in high profile bulletins within the Baltimore and Washington DC markets. The firm was started by Phillip Greenwell in 1932. Current […]
Insider has compiled a list of the top 20 US out of home companies ranked by bulletin and poster faces. Three caveats: (1) We left indoor, place-based, transit and airports off the list. That’s for a future post. (2) A face is a face is a face (no premium for […]
Watchfire Signs has sued Cree, Inc for replacement costs and punitive damages relating to faulty LED bulbs sold to Watchfire. In its complaint Watchfire alleges: From April 2017 to March 2018 Cree provided Watchfire with LED bulbs with a significant failure rate. Cree agreed to provide Watchfire with a $1.1 […]
Lou Heller of Momentum Properties spotted this innovative billboard at La Cienega Blvd and Fairfax Avenue in Los Angeles last week. It makes use of a the sun during the day and a light during the night to create a shadow message promoting the Invisible Man movie. Turns out this […]
