PJ Boidman has published US Media CPM comparisons in the July 2020 Media Monthly. Bulletins, posters and transit shelters are a good value with a CPM will below broadcast, TV and publishing. [wpforms id=”9787″] Paid Advertisement
Other News
Two DPAA Diversity Projects
NEW YORK, July 14, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community, announced today that its recently created Diversity & Inclusion Advisory Board has taken substantive action on two important projects – with the IRTS Foundation and Media for All — to […]
Daily Billboard Blog’s 3 of a Kind: Pixelated
This month for Daily Billboard Blog’s 3 of a Kind feature we are shining a spotlight on three billboards that have been pixelated to great effect. This design gimmick helps advertisers hide what may be illegal, or tease something which may not be socially acceptable, or restricted by guidelines, making […]
Novant Health Delivers Information and Encouragement Via OOH During Pandemic
If you travel the North Carolina metro areas of Charlotte, Winston-Salem/Greensboro and Brunswick County you can’t help but notice the bold, colorful aubergine (eggplant) billboards of Novant Health. Novant Health has been a consistent user of Out-of-Home, but during the Covid-19 pandemic they put the medium to epic use with […]
Company of the Day: Lakeland Outdoor
Company: Lakeland Outdoor Markets: Florida Headquarters: 215 E Bay Street, Suite 7, Lakeland, Florida 33810 Phone: 863-603-0373 Email: koertel@lakelandoutdoor.com Lakeland Outdoor operates a 131 face billboard billboard plant in central Florida including two digital billboards. The firm’s plant is centered on Lakeland, Florida, approximately 45 minutes east of Tampa. Kathy Oertel is the firm’s general […]
Max Drachman on the Deal Market and the Whistler/Headrick Transaction
Billboard Insider talked yesterday with Kalil and Company broker Max Drachman about the out of home transactions market. Max, what are you seeing in terms of transaction activity as we move into what appears to be another wave of Covid infections around the country? We have closed five Outdoor deals […]
Covid Poll: Revenue within 90% of Normal for Most Billboard Insider Readers
Last week Billboard Insider asked readers how their revenues have been impacted by Covid. 20 of 33 (61%) of respondents say last month’s out of home revenues are 90% of pre-covid levels or better. 6 of 33 respondents (18%) have revenues down more than 40% from pre-covid. Insider guesses that […]
Cox, Leslie and Spartan to Trailhead Media
Williamson and Associates has announced the closure of three out of home transactions. Cox Media has divested its digital and static assets in Easley, South Carolina to Trailhead Media. Cox was formed in 2015 by Kerry Cox, an industry veteran who began his career in Out of Home in 1991. […]
Lamar Wins as OOH Advertising Provider at Allegiant Stadium in Las Vegas
Baton Rouge, LA – July 13, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, has successfully negotiated to be the exclusive out of home advertising provider on the site of the brand new Allegiant Stadium, home of the NFL’s Las Vegas Raiders. Lamar […]
Glyn Williams Promoted to President at Mahlmann Media
Mahlmann Media, Inc. (MMI) announces the promotion of Glyn Williams to President. He will oversee the day to day functions of the company and spearhead MMI’s continued growth as a premier OOH media operator. Drawing on his nearly two decades in the OOH industry, he has already made a tremendous impact to […]
