Neil Bell’s New South Outdoor continues to grow in Alabama with the acquisition of several sites in Huntsville from OMD. The addition of these locations gives New South an impressive display face count of 195 in Northeast Alabama. Marty Williamson of Williamson and Associates was the broker. Insider talked with […]
Other News
Owner Feedback on Payroll Protection Loan Applications
Insider heard back from three owner/operators after our article last week on the Payroll Protection Program application process. Ken Wingate Wingate Outdoor Advertising I had my PPP loan application completed on Monday of this week and it was funded by Wednesday. I used a local community bank and the loan […]
Adquick: Traffic is 64% of normal across 206 DMA’s
US traffic volumes declined slightly during the past week. Here’s the data from Adquick’s Weekly Insights on Coronavirus’ Impact on OOH Advertising which tracks the mobile location data of approximately 10% of the population to measure foot and car traffic for all OOH units in the country versus average traffic […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Company of the Day – Genesis Outdoor
Company: Genesis Outdoor Advertising Headquarters: 25 E Boardman St, Youngstown, OH 44503 Market: Ohio & Pennsylvania Phone: (330) 747-0057 Email: info@genesisbillboards.com Genesis Outdoor owns and operates 66 static and 14 digital faces in the Mahoning Valley, Youngtown, Ohio markets as well as Western Pennsylvania. [wpforms id=”9787″] Paid Advertisement
Melody Roberts on Billboard Advertising During Covid-19
Melody Roberts, with Out of Home Creative, says she’s been working on various businesses who are advertising mainly on digital billboards and street furniture. She provided input on billboard advertising during COVID-19: “Out-of-home continues to do a tremendous job providing information to the public on COVID-19 updates, restaurants offering pick-up/delivery, in-kind […]
US Past Covid Hospital Use Peak
Some encouraging news on Covid-19. According to the health models of the Institute for Healthcare Metrics the US is now 1 day past peak hospital use related to the Covid-19 and 2 days past peak daily Covid 19 deaths. Looks to Insider like it will take another month for the […]
Shoutouts to OUTFRONT, Book Your Billboard, Barfield Outdoor, General Outdoor
OUTFONT ran a digital billboard easter egg hunt yesterday in several cities across the country. You downloaded a bingo card of eggs and you won when you spotted three eggs from the card on an OUTFRONT digital billboard. Here are some winners. Doug Muth at Sioux Falls bookyourbillboard.com tells […]
Pearl’s Suriel Makes Masks
(Montclair, New Jersey) By day Jose Suriel is Pearl Media’s Art Director, superbly handling a varied potpourri of creative tasks. But when he has free time, he grabs a needle and thread and sews. “I’ve been sewing for about eight years now. I taught myself how to sew when I […]
Company of the Day: General Outdoor Advertising
Company: General Outdoor Advertising Markets: California Address: 632 S. Hope Avenue, Ontario, CA 91761 Email: staff@generaloutdoor.com Phone: 909-983-4414 General Outdoor is a family-owned company which was founded in 1954. General Outdoor operates a network of digital bulletins in San Bernardino and Riverside counties in California. Several of the signs are […]