Watchfire has designed a new patent pending digital billboard light blocking technology for locations that require a narrower viewing angle. Insider talked with Watchfire’s Darrin Friskney about the product. Darrin talk about the louvers. The louvers eliminate light spillage from digital billboards by narrowing the billboard viewing angle from 140 […]
Other News
Mark Tutssel: What’s the poster?
OAAA President and CEO Anna Bager interviewed Mark Tutssel (former executive Chairman – Leo Burnett Worldwide) last friday as part of the OAAA’s lunch break series. Some of the highlights. What is the real value of out of home? When I first got into advertising I worked at Saatchi and […]
MilkMoney runs Ahmaud Arbery & George Floyd campaigns.
MilkMoney teamed up with Jay Z and Team Roc (the pilanthropic arm of Rocnation) to run out of home campaigns raising awareness around the Ahmaud Arbery and George Floyd cases. Insider talked with MilkMoney CEO/Founder Sam Keywanfar. Sam, talk about the Ahmaud Arbery campaign. The goal was to amplify the […]
Rate This Face by Greg Callaham
Rate This Face allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating […]
Company of the Day: Kennedy Outdoor
Company: Kennedy Outdoor Advertising Markets: Ohio Headquarters: 9327 Martinsburg Rd, St Louisville, OH 43701 Phone: 740-258-7083 Email: kennedyoutdoor9@gmail.com Kennedy Outdoor Advertising operates a billboard plant in Mount Gilead. OH. The company was started in 2009. Kennedy operates a mobile billboard in addition to a billboard plant. Kennedy is a member of the IBOUSA market […]
Billboard Insider Classifieds June 20, 2020
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Beware This Scam
There are plenty of great civil rights and black lives matter groups you should work with. One to avoid is Kendrick J Turner’s Let Freedom Ring. He’s attempted to scam at least five out of home companies. Insider received this account from Whistler Outdoor on their dealings with Kendrick J. […]
Cincy Billboard Tax Case Setback
Yesterday a three judge court of appeals in Hamilton County Ohio reinstated the Cincinnati billboard tax by a 3-0 vote. A lower court had blocked the tax on a first amendment challenge in October 2018. The Ohio court explained the decision as follows: “The city’s billboard tax applies to billboards […]
Geopath: Traffic is 91% of normal.
US travel is now 91% of normal according the the Geopath Mobility Update for June 18, 2020. Average miles travelled increase by 0.8 miles during the week ended June 15, which marks the 9th consecutive week of growth. 5 states now have daily travel above pre-covid levels. Another 18 states […]
Allvision launches digital out of home network in Canada’s top 3 markets
TORONTO, ON., June, 2020 / PRNewswire- ALLVISION launches Canada’s first premium pure-play large format digital out-of-home (DOOH) network on major streets and highways in Canada’s top 3 markets. Anchored by coverage throughout the GTA on Highways 401, 407, 427, and 403, the network will deliver close to 22,500,000 daily impressions. […]
