Company: Picture This Advertising Markets: Illinois Headquarters: 1 Brickyard Drive, Bloomington, IL 61701 Phone: 309-846-5788 Email: billboards@picturethisadvertising.com Picture This Advertising is a privately held company which operates four digital billboard structures and two static billboard structures in the Bloomington, Illinois market. Picture this is owned by Tentac Enterprises which also has […]
Insider talked with Pearl Media CEO Josh Cohen this week about how Covid has impacted Pearl Media and what’s new with the company’s big Nashville project. How has Covid impacted Pearl? There is no question that COVID has had a significant impact on our business and the entire industry. The […]
Today’s podcast guest is Bill May, the retired executive director of the Missouri Outdoor Advertising Association. Bill tells how Missouri out of home advertising companies rallied to defeat a Scenic America anti-billboard initiative in 2000. He also gives tips for effective political action. What happened in 2000? The anti-billboard […]
Verizon has been expanding into digital out of home. In May the company joined the Digital Place Based Advertising Association. In September Verizon partnered with Broadsign to allow Verizon advertisers to access Broadsign’s programmatic inventory. Insider asked Verizon’s media team some questions about what the company is doing. How did […]
OUTFRONT Director of Product Management David Dye explains out of home attribution in 2 minutes. [wpforms id=”9787″] Paid Advertisement
Company: Parker Outdoor Markets: Washington, Idaho & Arizona Headquarters: PO Box 22, Orondo, WA 98843 Phone: 888-800-2001 Email: ParkerOutdoor@aol.com Parker Outdoor is an experienced family-owned and operated billboard business. They started in 1987 in Parker Arizona, and are in their 32nd year of OOH billboard advertising in Washington, Idaho and Arizona. […]
Out of Home bulletins, posters and transit shelters have a CPM or cost per thousand impressions which is cheaper than the other kinds of media. Mobile display and general digital display ads are the only things which are cheaper but they struggle with viewability, ad fraud and ad blocking. Looks […]
Steve Richards is the President & Partner at Mile High Outdoor & Pacific Outdoor and Chair of the OAAA Legislative Committee A clear winner in the 2020 election is out of home media. Political customers bought more out of home ads than ever Out of home displays were employed […]
WHO: Verizon Media, a division of Verizon Communications, Inc., today announced their Digital Out of Home (DOOH) Advertiser Attitudes & Behavior Research Report. WHAT: In order to understand advertisers’ perspectives around DOOH, Verizon Media commissioned an online survey of nearly 250 US advertisers and marketers who are decision makers […]
New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) continues to bolster its customers’ COVID-19 recovery by offering proven market-ready solutions, grounded in data insights, and designed to help businesses nationwide reopen, rally and recover. As part of its ongoing commitment to local and national business owners, […]
