The City of San Jose is considering allowing up to 90 new digital billboards on private property as well as some smaller signs on public land. In a continuation of an effort Insider posted on in August 2019, The Mercury News is reporting of a virtual meeting set for Monday […]
Next Wednesday July 22 Geopath and OAAA are holding a must attend event for independent out of home operators. It’s free to any billboard operator. A great way to spend a couple hours heading into the weekend. Geopath/OAAA Virtual Independent Operators Seminar Join OAAA and Geopath for a Virtual Independent […]
Company: Light It Up LLC Markets: Louisiana Email: mydigitalbillboard@gmail.com Phone: 318-302-0155 Light It Up, LLC. operates a static and digital billboard plant with 5 static faces and four digital faces in Central Louisiana. [wpforms id=”9787″] Paid Advertisement
Dan Porter Motors, Dickinson, ND, in June of 2020 became the first automotive dealership in the U.S. to control their inventory on outdoor digital billboards, in real-time with the Lucit Layout smartphone app. “Our objective was to develop an application to publish inventory, to digital billboards, with a single click”, […]
On this week’s OAAA webinar, OAAA’s Stephen Freitas, Tech Crunch’s Anthony Ha, Talon’s Josko Grljevic and OUTFRONT’s Andy Sriubas discussed programmatic out of home. Sriubus commented on how covid impacting OUTFRONT and why the future is still bright. On Covid and out of home I see out of home as […]
By Michael Rosen, Chief Revenue Officer, Intersection A few weeks ago, the Reuters Institute for the Study of Journalism published the results of its most recent global news consumption survey. The study revealed that people all over the world have lost faith in nearly all forms of content-driven media, whether […]
PATTISON Outdoor Advertising, Canada’s leading Out-of-Home (OOH), Transit and Digital display advertising company, and Hivestack, a Montreal-based ad tech company specializing in programmatic Digital Out-of-Home, announced today at the DPAA Video Everywhere Canada Summit that both parties have entered a partnership that will usher in a new era of Canadian […]
Company: Las Vegas Billboards Headquarters: 6233 Dean Martin Dr. Las Vegas, NV 89118 Market: Nevada Phone: (702) 837-7822 Email: info@lasvegasbillboards.com Las Vegas Billboards is a second-generation, family-owned and operated company with decades of experience. The Harris family has been proud to serve the Las Vegas area for over 30 years. Dave […]
By Neil Bell, New South Outdoor During the downturn of 2008, I remember feeling quite a bit of pressure to try to cut deals to get local customers back advertising. While cashflow was very important during that time, experience has shown me that offering heavy rate concessions makes the revenue […]
PJ Boidman has published US Media CPM comparisons in the July 2020 Media Monthly. Bulletins, posters and transit shelters are a good value with a CPM will below broadcast, TV and publishing. [wpforms id=”9787″] Paid Advertisement
