Other News

Canadian Tech Company Uses OOH in Silicon Valley to Recruit Talent

If you live and work in Silicon Valley, you might have seen this billboard, which is a part of a $100,000 campaign led by Canadian tech innovation company Communitech. Canada’s innovation ecosystem could benefit from U.S. tech workers seeking alternative options. Learn how Canadian startups can access great talent south […]

The Missing F

GRAND RAPIDS, Mich—The latest billboard for Mary Free Bed Rehabilitation Hospital, in collaboration with advertising agency Extra Credit Projects (ECP), has viewers doing double-takes.The design, which features a strategically placed fallen ‘F,’ continues the organization’s playful brand voice while reinforcing their mission and message of hope and love during the fall season.While the hospital is nationally known for […]

Lamar Advertising Building New Las Vegas Digital Celebrating City’s Westside

Baton Rouge, LA – August 24, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that, through its ongoing partnership with the City of Las Vegas, it will build a new informational digital advertising sign, or Parquee®, created specifically to […]

Company of the Day – MV Outdoor

Company: Marin Ventures Outdoor Markets: Northern California Headquarters: 1325 Howard Ave, Suite 816, Burlingame, CA  94010 Phone: 650-343-4789 Email: information@marinventuresllc.com Marin Ventures is a privately held outdoor advertising company which owns high impact, interstate freeway locations in Northern California.  The company’s trade name is MV Outdoor.  The company is run by Grant Leschin.    […]

Anna Bager: We’re the largest broadcast medium that there is.

OAAA President and CEO Anna Bager was on the Local marketing trends podcast last week.  Some of her comments. On recovering from the pandemic We really retained traffic very well.  It wasn’t like people weren’t allowed to go out of their houses.  No…they were still going out of certain things.  […]

How Digital Placed Based OOH Engages Consumers

The OAAA and Nielsen have put together a terrific infographics series summarizing Nielsen’s 2020 digital OOH Advertising report.  Here’s the infographic on how digital place based advertising engages consumers. Used by permission of OAAA [wpforms id=”9787″] Paid Advertisement

OOH Provides Solutions for Political Campaigns and Voting Process Challenges

Amid record-breaking ad spend, the 2020 campaign season is approaching its final ten weeks and OOH is playing a larger role than ever. Propelled by improved consumer targeting, the ability to generate earned media, the 24/7 exposure of printed OOH, the flexibility of digital OOH and programmatic options, political ad spend […]

Rate This Ad by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Manabloom Media

Company: Manabloom Media Markets:  Washington, Oregon Address: POB 626, Milton-Freewater, OR  97862 Phone: 208-953-1202 Manabloom Media operates three billboards with 6 faces in: Walla Walla, WA Touchet, WA Pendleton, OR [wpforms id=”9787″] Paid Advertisement

Billboard Insider Classifieds August 22, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]