Submissions are OPEN for OUTFRONT’s OUTFRAME competition. Artists will submit their interpretation of the theme ‘out of love.’ The winning work will run on digital billboards across America for two weeks in November, directly following the presidential election. For more details we bring you Liz Rave, OUTFRONT’s Senior Director, Marketing, […]
Other News
SNA Displays Hires Digital Sign Veterans to Continue Expansion
STOCKHOLM—SNA Displays has hired two Sweden-based digital signage veterans, marking a continued expansion into Europe. As one of the top-tier global LED display manufacturers, the company has provided digital display products and services throughout the world, primarily in U.S., European, and Asian markets. The move comes as many digital signage […]
Company of the Day: Meadow Outdoor
Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho, Montana, Wyoming & Utah Headquarters: PO Box 331, The Dalles, OR 97058 Phone: 800-221-4114 Meadow Outdoor is a family-owned, firm started by Joe Zukin in 1968. Joe began his association with the outdoor industry while President of Frontier Village Amusement Park in San Jose, CA […]
Lamar Announces Cash Dividend of $0.50 Per Share
Lamar Advertising will pay a cash dividend of $0.50/share on September 30, 2020. The dividend equates to a 2.96% yield on the stock down from the 4-6% dividend yield Lamar was paying prior to Covid. Lamar cut the dividend during Covid to conserve cash. Lamar’s dividend is running at 50% […]
Ian Dallimore: You never get excited about the banner ad but you get excited about the billboard.
The Four A’s interviewed Ian Dallimore, Lamar’s VP of Digital Growth. If you have any doubts that Ian is a man of many parts look at the books he’s reading: Elon Musk by Ashlee Vance, Scott Galloway’s The Four: The Hidden DNA of Amazon, Apple, Facebook and Google and […]
New Global Mood Media Study Reveals Two-Thirds of Consumers Have Returned to Non-Essential Shopping In-Store
AUSTIN, Texas–(BUSINESS WIRE)–With COVID-19 lockdown measures around the world easing, just under three-quarters of global consumers (71%) now report feeling comfortable returning to physical stores since local lockdowns have eased, according to research published today by Mood Media, the world’s leading on-premise media solutions company dedicated to elevating the Customer Experience. […]
Company of the Day – Southern Billboards
Company: Southern Billboards Markets: Tennessee, Alabama, Florida, Georgia, Mississippi, North Carolina and South Carolina Headquarters: 103 Gillette Drive, Franklin, TN 37069 Phone: 615.807.0703 Email: info@southernbillboards.com Southern Billboards has been serving advertisers since 2009 in Georgia, Tennessee, Alabama, Mississippi, North Carolina, South Carolina and Florida, with locations primarily in medium and small markets. Jim […]
Paul Wright on Land Lease Costs
You already know that land lease costs are critical to keeping your expenses in check. Trust me, your land lease costs are one of the first things that buyers will ask about your plant. So you always try to negotiate low land lease rates on new sign sites, but landowners […]
Gen Z’s Favorite Brands are OOH’s Top Spenders
Morning Consult’s new special report, Gen Z’s Most Loved Brands, reveals that many brands most loved by consumers, ages 8 – 23, are also among the largest OOH advertisers. Gen Z’s top ten brand name list includes Netflix, YouTube, Google, Amazon, Apple, Target, Spotify, Nintendo, PlayStation, and Disney+. Of the […]
Verizon Teams With Broadsign for Programmatic Offering
NEW YORK and MONTREAL — September 1, 2020 Verizon Media and Broadsign today announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Using the combined solutions, Verizon Media advertisers can now easily access Broadsign’s global programmatic DOOH (pDOOH) inventory as part of their omnichannel buys. The partnership is another step […]