Other News

Who Has What Market Share in the US?

Did you know that independent out of home companies have the largest share of the US out of home market.   Look at this slide from OUTFRONT Media’s December 2020 Investor Presentation.  Independent operators make up 34% of 2019 US out of home revenues followed by Lamar (23%), OUTFRONT (21%), Clear […]

OAAA Webinar on New Stimulus Package is Today

BREAKING NEWS . . . CONGRESS APPROVED A NEW STIMULUS PACKAGE. OAAA immediately scheduled a webinar to explain help for small businesses, featuring presenter Sarah Donovan, Senior Policy Advisor of the Venable law firm. This webinar will focus on updates to the Paycheck Protection Program regarding deductibility and applying for […]

Pacific Outdoor Billboard Reunites Brothers

By Ann Hall, Sales Manager, Pacific Outdoor Advertising At Pacific Outdoor Advertising, we believe in the power of out-of-home media. We have experienced many happy customers and successful advertising campaigns. We follow the latest research and utilize data regarding impressions and customer engagement. All of this is valuable, but the […]

Company of the Day: Reagan Outdoor

Company: Reagan Advertising Markets: Indiana, Iowa, Minnesota, Nevada, Tennessee, Texas, Utah Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT  84116 Phone: 801-521-1775 Reagan Outdoor was started in 1965 and is privately held.  Reagan is the 5th largest out of roadside billboard company in the US with 9,300 faces in in 7 […]

New Covid Relief Package and PPP Loans

As of  Monday night , the House has approved a $900 billion pandemic relief bill and was sending it to the Senate for late-night consideration after days of hard-fought negotiations. We are still waiting for a final signed bill and additional analysis on the final package. It does appear to […]

Branded Cities Adds Las Vegas Spectacular

New York, NY– December 21, 2020 – Branded Cities, an iconic Out-of-Home media company, and GH Media Group, announced an exclusive long-term representation agreement to sell digital advertising and integrated marketing campaigns on a full-motion LED display located on the Las Vegas Strip. The digital spectacular will be marketed by […]

Oh Come Let Us Restore Grand Rapids

GRAND RAPIDS, MICH—This year more than ever, all is not calm and bright for men fighting addiction and homelessness in Grand Rapids.  In a year where many have been devastated by the COVID-19 pandemic, Guiding Light, in partnership with advertising agency Extra Credit Projects, has blanketed the region in messages […]

Company of the Day – RAM Billboards

Company: RAM Billboards Markets:  Indiana Headquarters: 1955 West Lancaster Street, Bluffton, IN  46714 Phone: 260-273-7456 Email: ads@rambillboards.com Ram Billboards operates a, 13 static and 1 digital face, billboard plant around Bluffton, Indiana.  One of the faces is digital.   [wpforms id=”9787″]   Paid Advertisement

Canceling or Declining to Renew? It Matters

Language matters and imprecise language creates legal problems.  That’s the lesson of Seymour versus Lamar Advertising.  Here are the facts Hoosier Outdoor entered into a lease with the Elmore Limited Partnership to put 3 billboards on property in Seymour, Indiana.  The lease was for six years and contained the following […]

Greg Callaham On Who Owns the Design

In Who Owns The Design, Billboard Insider asked for comments on whether an Out of Home company should restrict the uses of  the creative it generates. Today Out of Home Designer Greg Callaham responds: The simple answer on who can use approved billboard designs in other forms of media comes down […]