New York—SNA Displays built what’s being dubbed the Broadway Plaza Digital, a new LED spectacular in a prominent location at the southeast end of the Times Square bowtie. The new digital, from SNA Displays’ EMPIRE™ line of exterior display products, is installed just outside H&M’s Times Square flagship location at 151 West […]
Just last week, Insider commented on National CineMedia joining with CoinStar to increase their digital media reach beyond their significantly reduced in-theater revenues. We gave them credit for thinking outside the box and suggested they needed to continue pursuing that strategy. Little did we know how focused they are. Note […]
Company: Saben Outdoor Market: Georgia Headquarters: 1380 Collinsworth Rd, Palmetto, GA. 30268 Phone: 770-463-4158 Email: rentabillboard@sabenllc.com Saben Outdoor is a small, family-owned firm that owns static and digital billboards in the Atlanta area. Many of the billboards are along I-85 south of Atlanta and I-20 west of Atlanta. The company also provides management […]
Cellular billboard antennas are the-next-big-thing-that’s-going-to-happen-but-never-does. Insider suspects this is because many billboards are in rural areas with little additional demand for cellular/wireless antennas. Insider has received only 1 request from a cellular company seeking wireless antenna space on a Circle City Outdoor billboard. It was looking for a billboard near […]
Last July, Billboard Insider talked with Safety Professional Jim Poage to get his opinion on staying safe during the COVID19 outbreak. We asked Poage for an update on COVID and it’s impact on out of home. Has Formetco changed their methods of protecting employees since we talked last? In some […]
MOUNTAIN VIEW, Calif., January 14, 2021 –(BUSINESS WIRE) — Ubimo, a Quotient brand (NYSE:QUOT) powering Out-of-Home (OOH) sales, planning, measurement and programmatic buying, today announced its partnership with VIOOH, a leading marketplace for the programmatic selling of OOH advertising. This partnership provides agencies and advertisers access to inventory on the […]
Insider thinks this press release is of interest because it shows the growing importance of China to out of home advertising. NEW YORK – January 13, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, will host, sponsor, […]
Company: Rue Outdoor Advertising Headquarters: 503 Kensington Dr. Lafayette, LA 70508 Market: Lafayette, LA Phone: 337-654-2591 Email: brennanbilleaud@gmail.com Rue Outdoor Advertising LLC is a billboard advertising display company located in Lafayette Louisiana. Rue has billboard displays along Interstate 10, Highway 167, and Highway 90. Brennan Billeaud is a native of […]
Acquiring land via a tax foreclosure doesn’t give a company ownership of a billboard. That’s the lesson of Outfront vs CYA Properties. Here are the facts: In 1971 OUTFRONT leased vacant land in Wayne County, Michigan to install a billboard. The lease was renewed several times, most recently in 2009. […]
By Norm Chait, Director of Out-of-Home Product & Sales at Ubimo a Quotient brand This past year has caused a shift in consumer behavior. Instead of happy hours at local bars, we are celebrating with virtual cocktail hours. We have traded out in-office snacks for mid-day raids to our own kitchen cupboards. […]
