We’ve discussed lease assignability recently in A Billboard Lease Is Not A License and Out of Home Attorneys on Assignability. Florida out of home attorney Jennifer Sloane reminds of the importance of assignability when it comes to other out of home agreements. By Jennifer Sloane, Esq. Sloane Law Office. The […]
Daktronics OOH marketing strategist Joni Schmeichel talked about out of home advertising trends on the May 26 Daktronics Experience podcast. Some of the highlights. Out of home is more than billboards Traditionally a lot of people think about roadside billboard displays…But it’s also eye level type advertising, roadside, on the street, […]
SignBird assists out of home companies with websites, photography and marketing materials. Billboard Insider talked with SignBird’s founder John James. Where have you been this month? This month we have had projects all over the country, but we’d like to highlight a project we completed right in our own backyard. […]
Company: Ace Outdoor Advertising Market: Shreveport, Bossier City, LA Headquarters: 4830 Line Ave., Suite 194, Shreveport, LA 71106 Phone: 318-900-SIGN Email: ace@aceoutdoor.net Ace Outdoor has over 26 years serving the Billboard Industry in Shreveport/ Bossier. Ace owns and operates 8 digital displays in Shreveport, Bossier City, Louisiana. The company is owned by […]
WIth the news of Burkett Media’s sale of assets in San Antonio to Outfront Media, Insider reached out to Max Drachman at Kalil & Co. for details on the transaction. How many digital boards did Burkett Media sell To Outfront? This deal consisted of four premier digital displays in a […]
Last week I discussed how to sell out of home versus local TV. Today I’ll talk about selling out of home versus local cable TV. Remember: Use leading questions in the data gathering stage to determine dissatisfaction with any of their current media choices. “Is (name an OOH attribute) important […]
Insider wrote this in A Billboard Lease is Not a License: Make sure your billboard leases have language which says the agreement inures to the benefit of successors and assigns. Your billboard lease should also contain a clause permitting assignment without consent. Some landlords will object. Next best is language […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Baton Rouge, LA – June 2, 2021 – In conjunction with Pride Month in June, Lamar Advertising, one of the largest outdoor advertising companies in the world, has launched a nationwide campaign across the company’s digital billboard network to celebrate and express support for the LGBTQ+ community. The campaign’s core […]
Company of the Day: Acme Poster Advertising Markets: Louisiana Address: 1120 Williams Avenue, Natchitoches, LA. 71457 Phone: 318-352-3605 Acme poster advertising operates a 12′ by 25′ static billboard plant in seven parishes in Louisiana. John and Sarah Luster are the company’s members. [wpforms id=”9787″] Paid Advertisement
