This post needs to be run every couple years. Repeat after me: Billboards are not passive income. Billboards are not passive income. Billboards are not passive income. There is a myth that you can make lots of money in the billboard business without any work. Type “billboard investing” into […]
Other News
OUTFRONT Media Recognizes Mental Health Awareness Month
In recognition of Mental Health Awareness Month, OUTFRONT Media hosted Jay Shetty as part of an A-List speaker series. Jay is a renowned, award-winning storyteller, author, purpose coach, and former monk who has a lot of wisdom and positivity to share with the world. The informal format allowed Jay to […]
DPAA Appoints Talon’s Wilson to Board
NEW YORK, May 18, 2021 – DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, proudly announced today the appointment of Jim Wilson, CEO of Talon America, to its Board of Directors. Wilson is the U.S. CEO of Europe-based, private […]
Company of the Day: WV Outdoor
Company: WV Outdoor Markets: West Virginia, Ohio, Maryland Headquarters: 1389 Charleston, Road, Poca, West Virginia 25159 Phone: 304-342-0932 WV Outdoor is a family owned out of home company serving West Virginia. WV Outdoor was founded in 1929 by John Vickers Ray. It is currently the largest independently owned outdoor billboard company in West […]
INTRODUCING “OAAA OUT OF HOME IMPRESSION MEASUREMENT GUIDELINES”
By: Anna Bager, OAAA President and CEO I am very proud to share that today, we published the “OAAA OOH Impression Measurement Guidelines,” a framework that proposes new standards and minimum reporting requirements for OOH audience measurement. This marks a huge milestone in evolving measurement for our industry and an […]
Clear Channel Announces Debt Offering and Extension of Shareholder Rights
Insider noted two recent announcements from Clear Channel Outdoor. Extension of voter rights – Insider wrote back in May 2020 of CCO’s adoption of a one year shareholder rights plan. A shareholder rights plan is also called a poison pill. Shareholder rights plans were devised in the early 1980s as a […]
IBO Adds Another Enterprise Agency Advocate – Will Denton
Following the IBO Spring Denver conference, Chris Cowlbeck, General Manager of IBOUSA announced expanding their efforts to focus on revenue streams with one of the areas to provide tools and access to the IBO COOP Speedway to advertising agencies. “We are adding another person to assist Lisa Rondina with the […]
Brex Launches Billboard Campaign to Reach Local Businesses
SAN FRANCISCO, CA – May 18, 2021 – Brex, the company reimagining financial systems so growing businesses can realize their full potential, today announced that its launching an integrated marketing campaign to reach businesses across the country. The campaign will feature local businesses via digital, video, social and out of […]
OUTFRONT Partners with Color Of Change
NEW YORK, May 17, 2021 /PRNewswire/ — OUTFRONT Media Inc. (NYSE:OUT) is proud to announce a partnership with Color Of Change, the nation’s largest online racial justice organization, to bring awareness of their mission to fight injustice towards people of color. The nonprofit organization, founded following Hurricane Katrina, is celebrating its […]
Company of the Day – Zoom Media
Company: Zoom Media Corp. Headquarters: 345 7th Avenue, Suite 1501 New York, NY 10001 Markets: North America, United Kingdon Phone: New York (212) 685-7981 Chicago (312) 492-7871 Email: NewYork@zoommedia.com Zoom Media Corp. (“Zoom Media”) owns and operates GymTV, the largest gym-based TV network subscribed to by 5,000+ health clubs across […]