Insider posted yesterday the acquisition of 15 premium digital displays by New Jersey based Premier Outdoor Media from Liquid Outdoor Media. Dominick Vastino is the CEO of Premier Outdoor Media.  Insider followed up with Dom to get some additional detail on the transaction and their plans for the coming new year.

Is there anything better than 15 digital displays as a Christmas present?

Yes, it is a great addition to our portfolio and perfect timing. I guess I could always say maybe another 15 digitals?!

How do the new digitals fit into your existing inventory?

This inventory complements our current footprint perfectly and it’s exciting to now have digital in the New York DMA to offer our clients.

How many structures does Premier now own and operate and how many are digital?

We now have over 100 structures. 400+ faces of advertising displays of which 50% of that inventory is digital.

Any specific goals for the Company in 2022?

We are in a very exciting growth mode with a focus on new acquisitions and several new digital developments that will go live in Q1 of 2022.

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