Company: Tri Outdoor Market: Lehigh Valley, PA Headquarters: 1749 Red Hawk Way, Bethlehem, PA 18015 Phone: 610-838-8870 Tri Outdoor is a locally owned and operated outdoor advertising company in Lehigh Valley, PA. The firm operates an 18 face plant around Allentown. The company has been in business in excess of 50 years and is […]
Other News
5 Things About OUTFRONT Post-Covid
OUTFRONT leaves Covid with fewer employees, fewer billboard leases and more digital screens. OUTFRONT’s capital spending will increase in 2021 although the increase won’t match Lamar’s increase because OUTFRONT’s markets are taking longer to rebound from covid. Here are 5 things Insider learned from reading OUTFRONT’s 2020 10k. 1. More […]
Paul Wright on the Baltimore Billboard Tax
Many readers know that my background is in commercial real estate. What they may not know is that I started my career with the Maricopa County Assessor’s office appraising commercial real estate for tax assessment (or equalization). Those were lean earning years, but I loved the analytical office work and getting […]
Durden Outdoor’s Eye-Catching Extensions
Durden Outdoor is running two eye-catching billboards for a client. One billboard has a 7 foot waving arm and one billboard has a 19 foo0t 3D inflatable pillow. Insider talked with Bill Durden about the project. How did you come up with the idea for the arm and pillow. This […]
Company of the Day – Transit Advertising, Inc.
Company: Transit Advertising, Inc. Headquarters: 4401 S 91st E Ave, Tulsa, OK 74145 Markets: Oklahoma, Missouri, Texas Phone: 918.270.2366 Transit Advertising, Inc. has more than 20 years in the industry and is the only advertising agent for transit services in: Wichita Falls, TX Columbia, MO Tulsa, Norman, Oklahoma City & […]
5 Things About Lamar Post-Covid
Lamar exits Covid with fewer people and fewer displays but more digital signs and more easements. Here are five things about Lamar that Insider noticed after reading Lamar’s 2020 10k. 1. Fewer people Lamar comes out of Covid with 8% fewer people. Sales reps dropped 8%. Regional employees dropped 10%. Corporate […]
Gephart on Prospecting During Tough Times
Thanks to Clayton Stark of Porlier Outdoor for asking about the best sources of prospects during the pandemic. These strategies work for any challenging economic time. For the Dot-com bubble/recession, the mortgage crisis/recession, the formula was the same. I believe in the Ying/Yang theory; a strength is a weakness, and […]
Rate This Ad By Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Outfront Collaborates with Galleries on Blockchain Art Show
ATLANTA, GA — March 19, 2021 — ABV Gallery (ABV) and Nifty Gateway are collaborating to bring to life one of the first physical NFT exhibitions in Atlanta, GA. This group exhibition, “Chain Reaction,” will feature leading crypto artists from around the globe on 20 digital displays within the […]
Company of the Day: Toor Billboards
Company: Toor Billboards Markets: Washington Address: 600 155th Ave SE, Bellevue, WA. Email: info@toorbillboards.com Phone: 206-800-3545 Toor Billboards is a Seattle-based billboard advertising agency specializing in mobile billboard advertising. Eduard Dumitrescu is the company’s managing partner. [wpforms id=”9787″] Paid Advertisement