Insider mentioned when Comscore signed an agreement with GSTV that they have an appetite to grow in the Digital OOH space. Yesterday they announced an agreement with Captivate, North America’s leading location-based digital video network, to provide reporting from Comscore’s fast-growing digital out-of-home (DOOH) solution. The new reporting includes digital ad impressions, reach, […]
Other News
Lindmark to be named to the 2021 Inc 5,000 fastest growing companies.
Lindmark Outdoor Media tells Billboard Insider that they have made the Inc 5000 list of fastest growing companies for the third year in a row. The 2021 list will be released later this month. Billboard Insider talked with Janae McDonald, Lindmark Outdoor Media’s director of Human Capital. What criteria does […]
Kencko Dips a Toe in OOH
NEW YORK, AUGUST 4th 2021 – kencko, the direct-to-consumer nutrition brand known for its all-natural, pre-made smoothie mixes that help people get their daily recommended servings of fruit and veggies, teamed up with NYC-based Adgile Media Group last week to launch its first out-of-home advertising campaign. The campaign, adorning a […]
Company of the Day – ATA Outdoor
Company: ATA Outdoor Headquarters: 2 Alden Ave, Greenland, NH 03840 Markets: New England, including Maine, New Hampshire, Vermont & Massachusetts Phone: (603) 436-0008 Email: info@atatransit.com Founded by Jane Cutter in 1992, ATA Outdoor was created based on a perceived need that all public transit agencies in New England, with fleets […]
Today’s Cannabis: “Reefer Madness” Prohibition Fades to Legal Vice
By Ken Klein, OAAA Executive Vice President, Government Affairs A sucker for lighthouses, I just visited one in Cambridge, MD, where the Choptank River meets Chesapeake Bay. Local boosters/history buffs note (inside the lighthouse) that watermen doubled as rumrunners during Prohibition. Prohibition (1920-1933), with its pervasive disrespect for law, didn’t […]
Dentsu international Leader Bhasin Headlines WOOH Asia Forum
Dentsu International CEO APAC and Chairman India, Ashish Bhasin will open proceedings of the first World Out of Home Organization Asia Forum with an in-depth interview with WOO President Tom Goddard. This virtual event will be held on October 28. Bhasin, who is also a member of the Dentsu International […]
DPAA Video Everywhere Speakers list announced.
NEW YORK, August 3, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced initial speakers for its in-person Video Everywhere Summit on October 12 at Chelsea Piers on the Hudson River in New York City. To register for […]
Hivestack Names Ichiro Jinnai Japan President
TOKYO, JAPAN, MONTREAL, CANADA, August 4, 2021 – Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as President, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in […]
Watchfire Signs Earns Great Place to Work Certification
DANVILLE, Ill., Aug. 03, 2021 (GLOBE NEWSWIRE) — Watchfire Signs, a manufacturer of outdoor digital signs, announced that it has been Certified™ by Great Place to Work®, a global authority on workplace culture, employee experience, and leadership. The 2021 certification, based solely on employee feedback, shows Watchfire significantly outpaced U.S. companies in […]
Company of the Day: ATMedia Outdoor
Company: ATMedia Outdoor Address: 2555 Marietta Hwy., Suite 102, Canton GA 30114 Markets: 39 Markets Nationwide Phone: 877-413-3683 Email: info@atmediaoutdoor.com ATMedia Outdoor operates an airport, transit and events business in 40+ US markets. The company is a division of Mashburn Outdoor, LLC. ATMedia’s assets include: Executive airport parking advertising Experiential marketing Airport shuttle wraps Metro […]