New York, NY– April 07, 2021 – Branded Cities, a premier Out-of-Home and iconic media company in North America, today announced the acquisition of a series of SoHo neighborhood spectaculars of City Outdoor, further increasing its footprint in the New York market. The all-cash deal for the signs located at […]
Other News
Digital Billboard Execution Makes The Difference
By Robert Klausmeier, VP Sales, Renfroe Digital Outdoor Choosing advertising…..it can be hard, right? The media world has splintered into such a fragmented space of ways to deliver content, the choices are exhaustingly vast. Each media outlet comes with a group of professional and polished sales people all holding a […]
Tennessee Out of Home Operators Meet May 10
By Tammy A Phillips, CEO/Executive Director, Outdoor Advertising Association of Tennessee Our Annual meeting will be held May 10th at The Hermitage Hotel in Nashville. We have decided to open our meeting up to anyone involved in the OOH industry in the state of Tennessee this year! The registration fee […]
Road Runner Partners with Place Exchange
Rancho Santa Margarita, CA – April 7, 2021 – Road Runner Media, a mobile Digital Out Of Home (mDOOH) media company driving the future of road safety and advertising, today announced a strategic partnership with Place Exchange, a leading supply-side platform (SSP) for programmatic DOOH media. Through this partnership, the […]
Company of the Day – Ultra Outdoor
Company: Ultra Outdoor Headquarters: 2210 Sampson St, Westlake, LA 70669 Market: Southwest Louisiana Phone: 337-437-6117 Ultra Outdoor operates a plant of digital and static billboards in Southwest Louisiana. The company was previously known as Vision Outdoor, but the name was changed in 2015. Jane Young is the company’s Sales Manager. Michael Kile is […]
Lamar Sponsors $300 Million SPAC
Lamar Advertising filed an S-1 to raise $300-345 million via a special purpose acquisition company (“SPAC”) named Lamar Partnering Corporation (“LPC”). Lamar will own approximately 20% of the LPC. LPC will be managed by members of Lamar’s management team including Ross Reilly, Lamar’s VP of Mergers and Acquisitions who will […]
OAAA Sales Tip: Megabrands 2020 – Top Advertiser Insights
MegaBrands is a comprehensive review of the largest national advertisers in both OOH and total media. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. Ranked in order of OOH spending, the top 20 advertisers […]
Kiera Wood: Brands have a unique opportunity to connect with consumers as they feel the joy of being outdoors.
Brands have a unique opportunity to connect with consumers as they feel the joy and excitement of being outdoors. That’s OUTFRONT Senior Marketing Specialist Kiera Wood commenting on the post pandemic marketing opportunity. You can watch here 90 second video below. OUTFRONT has been running a great series of short […]
Lamar Partners with Brett Eldredge and Warner Music Nashville on Digital Billboard Campaign
Baton Rouge, LA – April 6, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, has teamed with Warner Music Nashville and country music superstar Brett Eldredge for a digital billboard campaign designed to shine the light on the good works and […]
Company: United Outdoor Media
Company: United Outdoor Media Markets: Kentucky, Tennessee, Indiana, Ohio Address: 360 North Main St, London, Kentucky, 40741-1365 Email: trey@unitedoutdoormedia.com Phone: 606-878-2660 United Outdoor Media was formed in 1996 by Baxter Bledsoe Jr, Robert Gilbert and Bobby Jones to develop signs in Southeastern Kentucky with an emphasis on I-75. In 2002 […]