This week’s poll covers internet platforms and out of home. We’ll highlight the results of the poll on Friday. Have a comment on internet platforms and how they help your out of home company. Let Insider know using the form below. [wpforms id=”8663″] Paid Advertisement
Other News
Intersection Delivers ROI Metrics for Bus Media
New York, NY – March 1, 2021 – Intersection, the leading smart cities media and technology company, has announced the launch of Bus Campaign Measurement, a first-of-its-kind program tailored to deliver ROI metrics specific to bus media. In a partnership with StreetMetrics, the leading measurement and analytics company specializing in […]
Going Green and How it Might Impact OOH
In last weeks OOH Webinar on OOH Trends in 2021, Ken Klein spent some time looking at the new administration and how a focus on all things green and sustainability might impact the OOH industry. Here are a few of his key points. “When we turn the corner from Covid, […]
Company of the Day – Summit Media
Company: Summit Media Headquarters: 1445 Fifth Street Santa Monica, CA 90401 Phone: 877-820-3002 Market: Founded in 1998, Summit Media is one of the largest outdoor advertising companies in Los Angeles. Summit owns and operates its own plant of high-profile, large-format bulletins, squares, spectaculars and walls in Los Angeles, with a focus on premium areas including: […]
Lamar Revenues Down 7% in 4Q 2020
Lamar’s rural billboard plant is recovering fastest from Covid and the company is resuming capital expenditures and acquisitions. Here are the results of Lamar’s fourth quarter 2020 earnings release and conference call. Revenues declined by 7% to $429 million. CEO Sean Reilly said fourth quarter revenues came in better than […]
LA Planning Commission Opposes Billboard Rules
By Marnie Christine Cody Ware, Attorney, Hamlin Cody Billboard Insider’s post last week (2/19), Los Angeles Considers New Billboard Rules, described proposed rules that would allow relocation and permit conversion from static to digital in “Tier 3” sign districts. At the hearing on 2/25, the Planning Commission voted against “Tier […]
San Jose Says Partially No
A follow up from our February 25th article. The Mercury News had reported that the San Jose City Council was removing from the city’s list of top priorities plans to add new digitals signs allowing private property owners to erect free-standing billboard structures on freeway-facing sites, allowing smaller digital billboards […]
Rate This Ad by Out of Home Creative
Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Company of the Day: Sun Outdoor
Company: Sun Outdoor Advertising. Markets: Arizona, California, Oregon, Washington Headquarters: 11221 Pacific Highway SW, Lakewood, WA 98499 Phone: 866-581-3118 Email: info@sunoutdoor.com Sun Outdoor is a family owned business which was started in 1982. The firm’s plant includes billboards in the following communities: Bakersfield, CA Ridgecrest, CA Mohavi, CA Tehachapi, CA Barstow, […]
Billboard Insider Classifieds February 27, 2021
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]