Other News

Durden Outdoor’s Eye-Catching Extensions

Durden Outdoor is running two eye-catching billboards for a client.  One billboard has a 7 foot waving arm and one billboard has a 19 foo0t 3D inflatable pillow.  Insider talked with Bill Durden about the project. How did you come up with the idea for the arm and pillow. This […]

Company of the Day – Transit Advertising, Inc.

Company: Transit Advertising, Inc. Headquarters: 4401 S 91st E Ave, Tulsa, OK 74145 Markets: Oklahoma, Missouri, Texas Phone: 918.270.2366 Transit Advertising, Inc. has more than 20 years in the industry and is the only advertising agent for transit services in: Wichita Falls, TX Columbia, MO Tulsa, Norman, Oklahoma City & […]

5 Things About Lamar Post-Covid

Lamar exits Covid with fewer people and fewer displays but more digital signs and more easements.  Here are five things about Lamar that Insider noticed after reading Lamar’s 2020 10k. 1. Fewer people Lamar comes out of Covid with 8% fewer people.  Sales reps dropped 8%.  Regional employees dropped 10%.  Corporate […]

Gephart on Prospecting During Tough Times

Thanks to Clayton Stark of Porlier Outdoor for asking about the best sources of prospects during the pandemic. These strategies work for any challenging economic time. For the Dot-com bubble/recession, the mortgage crisis/recession, the formula was the same. I believe in the Ying/Yang theory; a strength is a weakness, and […]

Rate This Ad By Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Outfront Collaborates with Galleries on Blockchain Art Show

  ATLANTA, GA — March 19, 2021 — ABV Gallery (ABV) and Nifty Gateway are collaborating to bring to life one of the first physical NFT exhibitions in Atlanta, GA. This group exhibition, “Chain Reaction,” will feature leading crypto artists from around the globe on 20 digital displays within the […]

Company of the Day: Toor Billboards

Company:  Toor Billboards Markets:  Washington Address: 600 155th Ave SE, Bellevue, WA. Email: info@toorbillboards.com Phone: 206-800-3545 Toor Billboards is a Seattle-based billboard advertising agency specializing in mobile billboard advertising.  Eduard Dumitrescu is the company’s managing partner. [wpforms id=”9787″] Paid Advertisement

Billboard Insider Classifieds March 20, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Stevenson and Powell on Finding Good Out of Home Locations

Some advice from Grace Outdoor’s Hal Stevenson and Huntington Outdoor’s Justin Powell on finding good out of home locations taken from In Their Words – Out of Home Executives talk about out of home. Hal Stevenson, Grace Outdoor Advertising You’ve got to start with politics. You’ve got to understand the […]

Pete Hautem on Out of Home Sales Successes and Lessons Learned

Pete Hautem has 43 years experience as an out of home and printing sales rep.  Billboard Insider asked Pete to talk about 2 sales successes and what he learned Pete, how did you get into out of home? I was out of a job in 1978…My wife worked in Peachtree […]