NEW YORK, May 18, 2021 – DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, proudly announced today the appointment of Jim Wilson, CEO of Talon America, to its Board of Directors. Wilson is the U.S. CEO of Europe-based, private […]
Company: WV Outdoor Markets: West Virginia, Ohio, Maryland Headquarters: 1389 Charleston, Road, Poca, West Virginia 25159 Phone: 304-342-0932 WV Outdoor is a family owned out of home company serving West Virginia. WV Outdoor was founded in 1929 by John Vickers Ray. It is currently the largest independently owned outdoor billboard company in West […]
By: Anna Bager, OAAA President and CEO I am very proud to share that today, we published the “OAAA OOH Impression Measurement Guidelines,” a framework that proposes new standards and minimum reporting requirements for OOH audience measurement. This marks a huge milestone in evolving measurement for our industry and an […]
Insider noted two recent announcements from Clear Channel Outdoor. Extension of voter rights – Insider wrote back in May 2020 of CCO’s adoption of a one year shareholder rights plan. A shareholder rights plan is also called a poison pill. Shareholder rights plans were devised in the early 1980s as a […]
Following the IBO Spring Denver conference, Chris Cowlbeck, General Manager of IBOUSA announced expanding their efforts to focus on revenue streams with one of the areas to provide tools and access to the IBO COOP Speedway to advertising agencies. “We are adding another person to assist Lisa Rondina with the […]
SAN FRANCISCO, CA – May 18, 2021 – Brex, the company reimagining financial systems so growing businesses can realize their full potential, today announced that its launching an integrated marketing campaign to reach businesses across the country. The campaign will feature local businesses via digital, video, social and out of […]
NEW YORK, May 17, 2021 /PRNewswire/ — OUTFRONT Media Inc. (NYSE:OUT) is proud to announce a partnership with Color Of Change, the nation’s largest online racial justice organization, to bring awareness of their mission to fight injustice towards people of color. The nonprofit organization, founded following Hurricane Katrina, is celebrating its […]
Company: Zoom Media Corp. Headquarters: 345 7th Avenue, Suite 1501 New York, NY 10001 Markets: North America, United Kingdon Phone: New York (212) 685-7981 Chicago (312) 492-7871 Email: NewYork@zoommedia.com Zoom Media Corp. (“Zoom Media”) owns and operates GymTV, the largest gym-based TV network subscribed to by 5,000+ health clubs across […]
My thoughts about dealing with ad agencies are confined to local agencies. Ad agencies are not clients; they are spokespeople for clients. They are due all the respect, ideas, follow-through, and accountability afforded any spokespeople. Agency/advertiser relationships tend to be very temporary. The constants are you (the media) and the […]
By Robert Moore, President of Riley Outdoor and Patriot Outdoor, Greenville, North Carolina If you wrestled, chances are Daktronics kept score. A half-century ago, small-town startup Daktronics made an electronic wrestling scoreboard that became synonymous with the sport. Now Daktronics (NASDAQ: DAKT) lights up the world. The story of Daktronics […]
